Most CRO agencies don’t offer any guarantees on improving freemium-to-paid conversion rates. They typically charge a fixed monthly fee without any commitment to growth results.
We take a different approach. Before taking on a new client, we conduct research to estimate the specific increase in paid conversions we can deliver by a set deadline.
For example, we might project a 12% improvement in paid conversions within two months.
If we don’t meet that target by the deadline—something that happens in 4-7% of cases—we continue running additional experiments at no extra cost until we hit the expected growth.
This commitment is based on our experience running A/B tests with 36 million monthly users across our clients’ freemium models and our deep understanding of average freemium-to-paid conversion rates.
How do we optimize Freemium conversion rate optimization?
There are three critical parameters to check when you assess the track record of a conversion rate optimization firm.
Ask them about the expertise in:
The majority of conversion rate optimization agencies claim to have conversion rate optimization process competence and pitch the same story of their skills in UX research and experimentation.
How do you choose if you can't do a competence interview on data tracking and statistics? In this case you can look at their track record in the same business model, as any webinar has similar pain points and processes.
Isn't it handy when your contractor has already carried out similar analytics on millions of users and obtained data on how to improve opt-in page conversion? On the flip side, different business models typically have completely unique technical and analytics stacks that need different teams, methodologies and mindsets.
And if you choose a contractor not to micromanage, you don't expect the agency to learn everything on the job or find them quickly hiring freelancers to fill in gaps in their team, right? Just as important is market experience, which is mostly about knowing your user demands.
And that's the main goal of the research if the agency already has the business model expertise.
But if the agency has helped to grow 322 clients as we have, then they most likely have experience in a similar industry to yours.
And even if it's from a different business model it could be even more helpful as it can uncover fresh opt-in page conversion growth hacks that your competition may not have yet.
After working with several freemium clients, we realized that there's no universal set of strategies for optimizing conversion to paid subscriptions. The key lies in how effectively data analytics and UX research are executed, leading to actionable insights on the main areas of improvement.
The universal best practices for conversion to paid subscription optimization are typically already used by your competition and already don't result in desired uplift. And the function of a conversion optimization firm is to invent new mechanics, leveraging experience from other industries that are not currently implemented by competitors.
The price depends on the quantity of monthly users, funnels and number of conversions to calculate the amount of experiments, the required results and the difficulty of executing that.
We do more split-tests for free until we bring the promised conversion to paid subscription results. This obligation is included in the contract and we do this anyway to further the authority of one of the most respected conversion rate optimization agencies.
We track the impact on conversion to paid subscription based on experiment results. If you haven't heard of A/B testing, it's splitting the users between different versions of the same UX element to gain a big enough sample size of the impact on the conversion to paid subscription. We do a data tracking audit before starting with A/B testing, to make sure the data is correct and agree on the formula to calculate the conversion to paid subscription.
If you're in your first job in freemium then you should learn not only the key KPIs such as conversion to paid subscription and their definitions, but also their interconnections, ways, processes, tactics, strategies to grow it and the main principles of data tracking, in order to estimate the results. Book a strategy session with our most experienced CRO consultants to get detailed answers to your specific questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
freemium activation rate optimization
freemium first time user experince optimization
freemium conversion to purchase optimization
freemium conversion to download optimization
freemium Checkout abandonment rate optimization
freemium conversion to subscription optimization
freemium conversion to paid subscription optimization
freemium FTUX optimization
freemium retention optimization
freemium Average Revenue Per User optimization
freemium conversion to registration optimization
freemium conversion to paid optimization
freemium aha moment optimization
freemium churn optimization
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