The majority of CRO firms don't promise any guarantees on freemium conversion to registration improvement and simply invoice a fixed monthly fee avoiding any growth obligations.
We conduct research before we start working in order to forecast a specific percentage of growth of conversion to registration that we guarantee by an agreed deadline.
For instance, it could be 5% total conversion to registration growth in two months.
In case of not delivering on time, which happens in 4-7% of cases, we perform more experiments FREE of charge until we deliver the promised conversion to registration growth.
Sounds fair? This estimation of guaranteed growth is based on our experience of experimentation on 26 million monthly users of our clients in freemium and understanding of conversion to registration benchmarks.
How do we optimize freemium conversion to registration?
Ask them about the experience with:
All CRO agencies claim to have conversion rate optimization process experience and propagate the same things about their mastery in research and experiments.
And your in-house team should have some hard skills to understand the level of this expertise on initial calls, which could be challenging.
What do you do if you can't do a competence assessment on data tracking and statistics? The simple solution is to ask for their track record in a similar business model, as any freemium has similar pain points and optimization methodologies.
Isn't it handy when an agency has already carried out the same research on millions of users and gained insights on how to optimize conversion to registration? However, different business models typically have completely unique technical and data tracking stacks that require distinct specialists, processes and values.
And if you hire a contractor expecting a turnkey solution, you don t want the agency to be winging it or find them hastily hiring freelancers to cover gaps in their team, right? Not least of all is industry expertise, which is mostly about understanding your user requirements.
And that's the primary goal of the research if the CRO agency already boasts the business model experience.
So it's clearly a clear competitive advantage if the agency has that, but it dramatically narrows the pool of agencies with all three components (process, freemium, and industry experience).
However, if the agency has optimized 324 clients as we have, then they likely have experience in the same industry as yours.
And even if it's from a different business model it could be even more valuable as it can bring fresh conversion to registration growth hacks that your competition may be not use right now.
How to create an effective conversion to registration optimization strategy?
After working with a number of freemium businesses, we understood that there is no “one-size fits all” list of top-performing processes to optimize conversion to registration. The ”secret sauce” is in the level of execution of quantitative analytics and UX research that results in statistically valid insights on the most problematic drop off. The universal best practices for conversion to registration optimization most likely already used by competitors and already don't result in desired uplift. And the expertise of a conversion rate optimization company is invent new strategies, using expertise from other markets that are not yet well-known by the competition.
What is the price of conversion to registration conversion optimization services?
This depends on the volume of monthly users, funnels and conversion rates to estimate the volume of experiments, the needed results and the difficulty of delivering that.
What happens if the forecasted conversion to registration improvement is not delivered?
We do more A/B tests for free until we deliver the promised conversion to registration results. This obligation is included in the contract and we execute this promise anyway maintain the reputation of one of the most trusted conversion rate optimization agencies.
What are the steps to optimize freemium conversion to registration?
1. Data infrastructure audit. 2. Detect the most serious conversion to registration leak and get accurate and quantitative data on the cause of it. 3. Prepare an alternativeinterface and copywriting. 4. Develop an experiment and conduct detailed quality assurance. 5. Create a statistical analysis of the results!
How to measure conversion to registration improvement?
We measure the impact on conversion to registration based on A/B test data sets. If you haven't heard of A/B testing, it's splitting the traffic between two or more variations of the same page to gain statistical significance of the impact on the conversion to registration. We do a data tracking health check before starting with A/B testing, to be confident that the data is valid and agree on the formula to calculate the conversion to registration.
What is conversion to registration?
If it's your first project in freemium then the first step is to learn not only the most critical KPIs such as conversion to registration and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, in order to grasp the optimization efforts. Book a strategy session with one of our most experienced conversion rate optimization experts to get detailed answers to your specific questions.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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