The majority of conversion rate optimization agencies don't promise any guarantees on freemium conversion to paid subscription improvement and just charge a fixed monthly fee avoiding any growth responsibility.
We conduct preliminary quantitative analytics before we accept a new client in order to forecast a specific percentage of uplift of conversion to paid subscription that we can achieve by an agreed date.
For instance, it could be 9% total conversion to paid subscription uplift in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we conduct more experiments FREE of charge until we achieve the forecasted conversion to paid subscription growth.
Sounds interesting? This promise of guaranteed results is based on our experience of running experiments on 21 million monthly users of our clients in freemium and understanding of conversion to paid subscription benchmarks.
How do we optimize freemium conversion to paid subscription?
Ask them about the experience with:
Most conversion optimization firms claim to have conversion optimization process competence and pitch the same things about their capability in UX research and experimentation.
And you should have at least enough experience to understand the depth of these skills on initial calls, which could be hard to do.
What do you do if you can't do a technical assessment on data analytics and experimentation? The simple solution is to ask for their expertise in the same business model, as any freemium has similar challenges and best practices.
Isn't it useful when your contractor has already carried out the same research on millions of users and gained insights on how to optimize conversion to paid subscription? On the other hand, each business model has completely unique tech and data tracking stacks that require distinct skills, processes and mindsets.
And if you hire an agency expecting a turnkey solution, you don t expect the agency to be doing important things for the first time or find them quickly hiring freelancers to fill in skill shortages, right? Just as important is market expertise, which is mostly about understanding unique customer demands.
And that's the main area of the research if the agency already shows the business model expertise.
So it's definitely a clear differentiator if the contractor has that, but it dramatically decreases the choice of CRO agencies with all three components (process, freemium, and industry expertise).
But if the conversion optimization firm has worked with 326 clients as we have, then they likely have experience in the same market as yours.
And even if it's from a different business model it could be even more beneficial as it can uncover new conversion to paid subscription growth hacks that your competition may be not use right now.
How will you increase our freemium conversion to paid subscription?
After working with a number of freemium clients, we understood that there is no “one-size fits all” list of top-performing techniques to optimize conversion to paid subscription. The ”secret sauce” is in the level of execution of data analytics and UX research that results in representative conclusions on the biggest leak. The universal best practices for conversion to paid subscription optimization are typically already used by your competition and already don't result in desired uplift. And the function of a conversion optimization firm is invent new mechanics, leveraging experience from other industries that are not currently implemented by competitors.
What is the price of conversion to paid subscription conversion optimization services?
The price depends on the quantity of monthly users, funnels and number of conversions to calculate the amount of experiments, the required results and the difficulty of executing that.
What happens if the forecasted conversion to paid subscription growth is not delivered?
We do more split-tests for free until we bring the promised conversion to paid subscription results. This obligation is included in the contract and we do this anyway to further the authority of one of the most respected conversion rate optimization agencies.
What are the steps to increase freemium conversion to paid subscription?
1. Analytics setup audit. 2. Detect the most problematic conversion to paid subscription bottleneck and get quantitative and accurate data on the reason behind it. 3. Create an alternativeUI/UX and copywriting. 4. Build an A/B test and perform detailed QA. 5. Report the results!
How to track conversion to paid subscription improvement?
We track the impact on conversion to paid subscription based on experiment results. If you haven't heard of A/B testing, it's splitting the users between different versions of the same UX element to gain a big enough sample size of the impact on the conversion to paid subscription. We do a data tracking audit before starting with A/B testing, to make sure the data is correct and agree on the formula to calculate the conversion to paid subscription.
What is conversion to paid subscription?
If you're in your first job in in freemium then you should learn not only the key KPIs such as conversion to paid subscription and their definitions, but also their interconnections, ways, processes, tactics, strategies to grow it and the main principles of data tracking, in order to estimate the results. Book a strategy session with our most experienced CRO consultants to get detailed answers to your specific questions.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
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