The majority of CRO agencies don't promise any guarantees on freemium conversion to paid optimization results and just ask for a fixed monthly fee without any growth commitments.
We conduct research before we accept a new client so that we can forecast a specific percentage of uplift of conversion to paid that we can achieve by an agreed deadline.
For instance, it could be 12% total conversion to paid improvement in two months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we conduct more experiments FREE of charge until we provide the forecasted conversion to paid growth.
Sounds fair? This promise of guaranteed growth is based on our experience of conducting A/B tests on 36 million monthly users of our clients in freemium and understanding of conversion to paid average conversion rates.
How do we optimize freemium conversion to paid?
Ask them about the experience with:
The majority of CRO agencies claim to have conversion optimization process experience and propagate the same story of their capability in quantitative research and A/B testing.
And your in-house team should have at least enough hands-on experience to judge the depth of this expertise on initial calls, which could be challenging.
How do you choose if you can't do a competence interview on data engineering and experimentation? The simple solution is to ask for their expertise in the same business model, as any freemium has similar challenges and processes.
Isn't it handy when your contractor has already carried out the same research on millions of users and gained data on how to improve conversion to paid? On the flip side, each business model has completely unique tech and analytics stacks that need distinct specialists, approaches and mindsets.
And if you hire a contractor not to micro-manage, you don t expect the agency to be winging it or find them quickly recruiting new team members to cover gaps in their team, right? Last but not least is market experience, which is mostly about knowing your user requirements.
And that's the key focus of the research if the agency already has the business model expertise.
So it's definitely a killer differentiator if the contractor has that, but it dramatically narrows the pool of contractors with all three components (process, freemium, and industry expertise).
However, if the agency has optimized 326 clients as we have, then they most likely have case studies in a similar market to you.
And even if it's from a different business model it could be even more helpful as it can bring uncommon conversion to paid growth hacks that your competitors may be not utilize yet.
How will you increase our freemium conversion to paid?
With the experience of optimizing a number of freemium customers, we understood that there is no “one-size fits all” list of top-performing techniques to optimize conversion to paid. The ”secret sauce” is in the combination of quantitative and qualitative research that results in statistically valid conclusions on the most problematic drop off. The universal best practices for conversion to paid optimization are typically already used by your competition and already don't result in desired uplift. And the value of a conversion optimization agency is invent new strategies, leveraging processes from other industries that are not currently implemented by the competition.
What is the price of conversion to paid conversion optimization services?
This depends on the volume of monthly users, user flows and the amount of transactions to estimate the amount of experiments, the required uplift and the complexity of delivering that.
What happens if the promised conversion to paid improvement is not delivered?
We do more split-tests for free until we bring the promised conversion to paid growth. This obligation is included in the contract and we do this anyway maintain the reputation of one of the most respected conversion rate optimization agencies.
What is the process to optimize freemium conversion to paid?
1. Data tracking setup health check. 2. Detect the biggest conversion to paid bottleneck and get quantitative and accurate data on the cause of it. 3. Prepare a new version of thedesign and copywriting. 4. Build an A/B test and perform rigid quality assurance. 5. Calculate the results!
How to track conversion to paid growth?
We measure the impact on conversion to paid based on A/B test results. If you're new to it, it's dividing the visitors between two or more variants of the same UX element to collect statistical significance of the effect on the conversion to paid. We do a data tracking audit before starting with experimentation, to make sure the data is valid and agree on the methodology to calculate the conversion to paid.
What is conversion to paid?
If you're in your first job in in freemium then the first step is to learn not only the most important KPIs such as conversion to paid and their definitions, but also their interconnections, ways, processes, tactics, strategies to optimize it and the basics of data engineering, in order to estimate the results. Schedule a strategy session with our senior optimization consultants to save a few years learning answers on these questions.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
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Schedule a FREE consultation to get:
