Conversion rate optimization agency
microsoft combinator
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Freemium churn optimization

microsoftcombinator

Buy conversion rates the same as you buy traffic

The majority of CRO agencies don't give any guarantees on improvement in reducing freemium churn and just invoice a fixed monthly cost avoiding any growth commitments.

We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of churn reduction that we guarantee by an agreed deadline.

For instance, our agency could guarantee to decrease total churn by 10% in 3 months.

In case of not delivering by the deadline, which happens in 4-7% of cases, we perform more experiments FREE of charge until we achieve the forecasted growth.

Sounds interesting? This promise of guaranteed results is based on our experience of conversion optimization on million monthly users of our clients in freemium and understanding of churn benchmarks.

How do we optimize freemium churn?

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Track record in decreasing freemium churn

We have delivered about 488 A/B tests for 45 freemium CRO projects and the majority asked to decrease churn. Request the similar business model case studies for similar industry.

There are three important characteristics to look at when you assess the experience of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. freemium
  3. market.

All conversion optimization firms claim to have CRO process experience and preach the same things about their skills in UX research and experiments.

And the client should have some hard skills to assess the depth of these skills on initial calls, which could be challenging.

How do you choose if you can't do a technical assessment on analytics skills experimentation? The simple solution is to look at their experience in the same business model, as any freemium has similar challenges and best practices.

Isn't it great when an agency has already conducted similar analytics on millions of users and gathered insights on how to decrease churn? On the other hand, different business models typically have completely unique technical and analytics stacks that require distinct teams, methodologies and mindsets.

And if you choose a contractor expecting a turnkey solution, you don t expect the agency to operate entirely on a trial and error basis or find them hastily hiring new team members to cover skill shortages, right? Last but not least is market experience, which is all about understanding unique user requirements.

And that's the main goal of the analytics if the agency already demonstrates the business model experience.

So it's obviously a killer differentiator if the contractor has that, but it dramatically narrows the shortlist of agencies that have all three components (process, freemium, and industry expertise).

However, if the conversion optimization firm has optimized 326 clients as we have, then they likely have case studies in a similar industry to yours.

And even if it's from a different business model it could be even more beneficial as it can uncover fresh churn tactics that your competitors may be not be aware of.

1. Executing a whole CRO process including experiment development
2.
3. 22-32% win rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.

What is a average freemium churn?

The initial task of freemium conversion rate optimization process is to choose the drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current churn is good or bad? Clearly the critical factor is to get valid and up-to-date data on freemium churn benchmarks in your market. Ask forbusiness model metric benchmarks and a strategy session on how to optimize it.

 

Frequently asked questions

  • What are the best techniques to improve churn?

    With the experience of optimizing a number of freemium optimization projects, we understood that there is no “one-size fits all” list of top-performing strategies to optimize churn. The ”secret sauce” is in the combination of data analytics and UX research that results in statistically valid conclusions on the biggest bottleneck. The universal best practices for churn optimization are typically already used by your competition and no longer result in significant additional uplift. And the value of a CRO company is invent new mechanics, utilizing expertise from other markets that are not yet well-known by the competition.

  • What is the pricing of churn conversion optimization services?

    The price depends on the amount of of users per month, funnels and the amount of transactions to estimate the number of experiments, the needed uplift and the difficulty of achieving that.

  • What happens if the forecasted churn decrease is not achieved?

    We do more A/B tests for free until we bring the promised freemium decrease. This term is included in the contract and we execute this promise anyway maintain the reputation of one of the most trusted conversion rate optimization agencies.

  • What is the process to optimize churn?

    1. Analytics setup audit. 2. Investigate the most critical churn step in the funnel and get accurate and quantitative data on the cause of it. 3. Create an alternativeUX and copywriting. 4. Develop an A/B test and perform rigid QA. 5. Calculate the results!

  • How to calculate churn decrease?

    We calculate the impact on churn based on A/B test data. If you haven't heard of A/B testing, it's dividing the visitors between different versions of the same page to get statistically valid data on the effect on the churn. We do a data setup health check before starting with A/B testing, to be confident that the data is not polluted and discuss the formula to calculate the churn.

  • What is churn?

    If it's your first project in freemium optimization then the first step is to learn not only the most important KPI formulas, but also their interconnectedness, ways, processes, tactics, strategies to grow it and the basics of data analytics, in order to estimate the results. Schedule a consultation with one of our senior optimization consultants to get a basic understanding of how to track results in churn optimization.

What do our customers say about us?

Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Papaya Global logo
Ryan Newman
Marketing Director, Papaya Global (Israel)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
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Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Jayden V - Hunter Galloway (Australia)
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Hunter Galloway logo
Jayden V
Hunter Galloway (Australia)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
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Nicholas A. Michalak
Founder, Somnifix (USA)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Ihor Hromada - Auto.ria.com (Ukraine).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
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Ihor Hromada
Auto.ria.com (Ukraine)
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Logo Virginia Boys Kitchens
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)

What other freemium KPIs can we help you to improve?

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