The majority of CRO agencies don't give any guarantees on improvement in reducing freemium churn and just invoice a fixed monthly cost avoiding any growth commitments.
We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of churn reduction that we guarantee by an agreed deadline.
For instance, our agency could guarantee to decrease total churn by 10% in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of cases, we perform more experiments FREE of charge until we achieve the forecasted growth.
Sounds interesting? This promise of guaranteed results is based on our experience of conversion optimization on million monthly users of our clients in freemium and understanding of churn benchmarks.
How do we optimize freemium churn?
Ask them about the experience with:
All conversion optimization firms claim to have CRO process experience and preach the same things about their skills in UX research and experiments.
And the client should have some hard skills to assess the depth of these skills on initial calls, which could be challenging.
How do you choose if you can't do a technical assessment on analytics skills experimentation? The simple solution is to look at their experience in the same business model, as any freemium has similar challenges and best practices.
Isn't it great when an agency has already conducted similar analytics on millions of users and gathered insights on how to decrease churn? On the other hand, different business models typically have completely unique technical and analytics stacks that require distinct teams, methodologies and mindsets.
And if you choose a contractor expecting a turnkey solution, you don t expect the agency to operate entirely on a trial and error basis or find them hastily hiring new team members to cover skill shortages, right? Last but not least is market experience, which is all about understanding unique user requirements.
And that's the main goal of the analytics if the agency already demonstrates the business model experience.
So it's obviously a killer differentiator if the contractor has that, but it dramatically narrows the shortlist of agencies that have all three components (process, freemium, and industry expertise).
However, if the conversion optimization firm has optimized 326 clients as we have, then they likely have case studies in a similar industry to yours.
And even if it's from a different business model it could be even more beneficial as it can uncover fresh churn tactics that your competitors may be not be aware of.
What are the best techniques to improve churn?
With the experience of optimizing a number of freemium optimization projects, we understood that there is no “one-size fits all” list of top-performing strategies to optimize churn. The ”secret sauce” is in the combination of data analytics and UX research that results in statistically valid conclusions on the biggest bottleneck. The universal best practices for churn optimization are typically already used by your competition and no longer result in significant additional uplift. And the value of a CRO company is invent new mechanics, utilizing expertise from other markets that are not yet well-known by the competition.
What is the pricing of churn conversion optimization services?
The price depends on the amount of of users per month, funnels and the amount of transactions to estimate the number of experiments, the needed uplift and the difficulty of achieving that.
What happens if the forecasted churn decrease is not achieved?
We do more A/B tests for free until we bring the promised freemium decrease. This term is included in the contract and we execute this promise anyway maintain the reputation of one of the most trusted conversion rate optimization agencies.
What is the process to optimize churn?
1. Analytics setup audit. 2. Investigate the most critical churn step in the funnel and get accurate and quantitative data on the cause of it. 3. Create an alternativeUX and copywriting. 4. Develop an A/B test and perform rigid QA. 5. Calculate the results!
How to calculate churn decrease?
We calculate the impact on churn based on A/B test data. If you haven't heard of A/B testing, it's dividing the visitors between different versions of the same page to get statistically valid data on the effect on the churn. We do a data setup health check before starting with A/B testing, to be confident that the data is not polluted and discuss the formula to calculate the churn.
What is churn?
If it's your first project in freemium optimization then the first step is to learn not only the most important KPI formulas, but also their interconnectedness, ways, processes, tactics, strategies to grow it and the basics of data analytics, in order to estimate the results. Schedule a consultation with one of our senior optimization consultants to get a basic understanding of how to track results in churn optimization.
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Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
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The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Schedule a FREE consultation to get:
