The majority of conversion rate optimization agencies don't give any guarantees on freemium average revenue per user improvement and simply ask for a fixed monthly rate avoiding any uplift KPIs.
We conduct research before we start working in order to forecast a specific percentage of increase of average revenue per user that we can achieve by an agreed date.
As an example, it could be 11% total average revenue per user uplift in 4 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more A/B tests for FREE until we deliver the promised average revenue per user growth.
Sounds good? This estimation of guaranteed results is based on our experience of experimentation on 28 million monthly users of our clients in freemium and understanding of average revenue per user benchmarks.
How do we optimize freemium average revenue per user?
Ask them about the experience with:
All CRO agencies assert to have CRO process experience and preach the same things about their skills in analytics and A/B testing.
And you should have at least enough experience to judge the depth of this expertise at the interview stage, which could be hard to do.
What do you do if you can't do a competence assessment on data tracking and A/B testing? In this case you can look at their expertise in the same business model, as any freemium has similar problems and processes.
Isn't it great when an agency has already conducted the same research on millions of users and gathered data on how to improve average revenue per user? On the other hand, different business models typically have completely unique technical and data tracking stacks that require different specialists, processes and values.
And if you hire a contractor for their expertise, you don t expect the agency to be inexperienced or find them quickly hiring freelancers to cover skill shortages, right? Not least of all is market expertise, which is mostly about knowing particular customer requirements.
And that's the main focus of the research if the agency already has the business model experience.
So it's obviously a killer benefit if the agency has that, but it dramatically decreases the pool of contractors with all three pillars (process, freemium, and industry experience).
But if the conversion optimization firm has helped to grow 327 clients as we have, then they most likely have case studies in the same market as you.
And even if it's from a different business model it could be even more helpful as it can bring uncommon average revenue per user optimization tactics that your competition may be not utilize yet.
What are the best techniques to improve average revenue per user?
After working with a number of freemium customers, we understood that there is no вЂњone-size fits allвЂќ list of top-performing tactics to optimize average revenue per user. The key is in the combination of data analytics and UX research that results in representative conclusions on the most problematic leak. The most effective best practices for average revenue per user optimization most likely already utilized by competitors and already don't drive significant additional results. And the function of a conversion rate optimization agency is invent new tactics, using expertise from other industries that are not currently well-known by competitors.
What is the pricing of average revenue per user CRO services?
The price depends on the amount of of monthly users, user flows and the amount of transactions to calculate the number of experiments, the needed uplift and the difficulty of executing that.
What happens if the forecasted average revenue per user improvement is not achieved?
We do more A/B tests for free until we obtain the promised average revenue per user results. This term is in the contract and we do this anyway maintain the authority of one of the most respected CRO agencies.
What is the process to grow freemium average revenue per user?
1. Data infrastructure audit. 2. Detect the most serious average revenue per user leak and get quantitative and accurate data on the cause of it. 3. Create a new version of thedesign and copy. 4. Develop an experiment and do rigid quality assurance. 5. Report the results!
How to measure average revenue per user growth?
We measure growth based on split-test results. If you haven't heard of A/B testing, it's dividing the users between two or more versions of the same funnel step to get statistical significance of the impact on the average revenue per user. We do a conversion tracking audit before starting with experimentation, to make sure the data is valid and agree on the formula to calculate the average revenue per user.
What is average revenue per user?
If it's your first project in freemium then the first step is to learn not only the most critical metrics such as average revenue per user and their definitions, but also their interdependence, ways, processes, tactics, strategies to improve it and the foundations of product analytics, so that you can understand the conversion optimization process. Schedule a consultation with one of our most experienced CRO managers to save a few years learning answers on these questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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