Conversion rate optimization agency
microsoft combinator
image

Freemium conversion optimization

microsoftcombinator

Guaranteed growth results

The majority of CRO firms don't give any guarantees on freemium conversion optimization results and simply bill a fixed monthly fee without any growth KPIs.

We estimate potential growth opportunities before we accept a new client so that we can forecast a specific percentage of growth of conversion that we guarantee by an agreed date.

As an example, it could be 12% total conversion improvement in four months.

In case of not delivering on time, which happens in 4-7% of cases, we conduct more A/B tests FREE of charge until we deliver the promised conversion growth.

Sounds good? This promise of guaranteed growth is based on our experience of running experiments on 36 million monthly users of our clients in freemium and understanding of conversion average conversion rates.

How do we optimize freemium conversion?

image image

Experience optimizing freemium conversion

We have carried out about 478 experiments for 47 freemium projects and a lot of them needed conversion optimization. Ask for the most relevant freemium case studies for the same market.

There are three critical parameters to look at when you examine the expertise of a CRO agency.

Ask them about the expertise in:

  1. process
  2. freemium
  3. market.

The majority of conversion optimization firms claim to have CRO process experience and pitch the same things about their mastery in research and experiments.

And the client should have some hard skills to judge the level of this experience at the interview stage, which could be difficult.

How do you choose if you can't do a competence assessment on analytics skills and experimentation? The simple solution is to look at their expertise in a similar business model, as any freemium has similar pain points and optimization methodologies.

Isn't it handy when an agency has already carried out similar research on millions of users and gained insights on how to optimize conversion? However, different business models typically have completely unique technical and analytics stacks that need distinct teams, methodologies and values.

And if you hire an agency for their expertise, you don t expect the agency to learn everything on the job or find them quickly hiring new team members to cover skill shortages, right? Just as important is market expertise, which is all about understanding particular user needs.

And that's the main focus of the analytics if the CRO agency already demonstrates the business model experience.

So it's definitely a clear differentiator if the contractor has that, but it dramatically narrows the choice of CRO agencies that have all three pillars (process, freemium, and industry expertise).

However, if the conversion optimization firm has optimized 319 clients as we have, then they most likely have success stories in the same industry as you.

And even if it's from a different business model it could be even more valuable as it can bring uncommon conversion growth hacks that your competition may be not be aware of.

1. Track record of upsell conversion optimization for well-optimized funnels
2. Top-notch split-testing methodology.
3. Trusted to conduct experiments on 178 m. monthly active users.

What is a average freemium conversion?

The first step of freemium conversion rate optimization process is to find the drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current conversion is good or bad? Obviously the vital factor is to get valid and up-to-date numbers on freemium conversion benchmarks in your niche. Ask for freemium conversion average rates and a consultation on tactics to improve.

 

Frequently asked questions

  • How to create an effective conversion optimization strategy?

    After growing a number of freemium customers, we understood that there is no “one-size fits all” list of top-performing strategies to improve conversion. The key is in the level of execution of quantitative analytics and UX research that results in strong insights on the most problematic drop off. The most effective best practices for conversion optimization are typically already implemented by competitors and no longer drive desired uplift. And the role of a conversion optimization firm is to be on the cutting edge of mechanics, leveraging processes from other markets that are not currently well-known by the competition.

  • What is the pricing of conversion CRO services?

    This depends on the amount of of monthly traffic, funnels and number of conversions to calculate the number of a/b tests, the required results and the difficulty of delivering that.

  • What happens if the promised conversion growth is not achieved?

    We do more experiments for free until we bring the promised conversion results. This obligation is in the contract and we execute this promise anyway maintain the name of one of the most respected CRO agencies.

  • What are the steps to optimize freemium conversion?

    1. Data tracking setup health check. 2. Find the most serious conversion bottleneck and get quantitative and accurate data on the cause of it. 3. Prepare a new version of the interface and copywriting. 4. Code an A/B test and do rigid QA. 5. Report the results!

  • How to track conversion improvement?

    We calculate optimization results based on experiment data sets. If you're new to it, it's splitting the users between two or more variations of the same UX element to gain a big enough sample size of the impact on the conversion. We do a conversion tracking health check before starting with experimentation, to make sure the data is valid and discuss the methodology to calculate the conversion.

  • What is conversion?

    If you're in your first job in in freemium then you should learn not only the main metrics such as conversion and their definitions, but also their interconnections, ways, processes, tactics, strategies to improve it and the foundations of product analytics, in order to estimate the results. Book a strategy session with our leading optimization consultants to save a few years learning answers on these questions.

What do our customers say about us?

Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Jayden V - Hunter Galloway (Australia)
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Hunter Galloway logo
Jayden V
Hunter Galloway (Australia)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Trevor George - Founder, Maskclub (USA).
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Logo Maskclub
Trevor George
Founder, Maskclub (USA)
Ihor Hromada - Auto.ria.com (Ukraine).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Logo Auto RIA
Ihor Hromada
Auto.ria.com (Ukraine)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Logo UIA
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other freemium metrics we can we help you to optimize?

Close form
Conversion Rate Store
  • Actionable plan on how to increase needed metric and the offer
  • Industry-relevant case studies
  • Benchmarks of similar funnels to compare with competitors




    Get 3 Free CRO recommendations for your site
    Conversion Rate Store
    • Get 3 Free CRO recommendations for your site
    • Calculate CRO project ROI
    • Enquire about CRO project cost




      Conversion Rate Store

      Schedule a FREE consultation to get:

      • Actionable plan on how to increase needed metric
      • Industry-relevant case studies
      • Benchmarks of similar funnels to compare with competitors




        Conversion Rate Store
        Our leading CRO strategist will ask about your goals, main metrics and give an estimate of price for performance-based CRO over a 15 minute call.




          Conversion Rate Store
          Get a sample of CRO audit that will be relevant to your website




            Conversion Rate Store
            We will set up a 15 min call and give you the price of CRO retainer on the call




              Conversion Rate Store
              We will set up a 15 min call and give the price of CRO audit on the call




                Conversion Rate Store
                • Get 3 Free CRO recommendations for your site
                • Calculate CRO project ROI
                • Enquire about CRO project cost




                  Conversion Rate Store
                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
                  • Enquire about CRO project cost




                    Conversion Rate Store

                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
                      • Enquire about CRO project cost




                        Conversion Rate Store
                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




                          Conversion Rate Store
                          • Get 3 Free CRO recommendations for your site
                          • Calculate CRO project ROI
                          • Enquire about CRO project cost