Conversion rate optimization agency
microsoft combinator
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Freemium conversion optimization

microsoftcombinator

Guaranteed growth results

The majority of CRO firms don't give any guarantees on freemium conversion optimization results and simply bill a fixed monthly fee without any growth KPIs.

We estimate potential growth opportunities before we accept a new client so that we can forecast a specific percentage of growth of conversion that we guarantee by an agreed date.

As an example, it could be 12% total conversion improvement in four months.

In case of not delivering on time, which happens in 4-7% of cases, we conduct more A/B tests FREE of charge until we deliver the promised conversion growth.

Sounds good? This promise of guaranteed growth is based on our experience of running experiments on 36 million monthly users of our clients in freemium and understanding of conversion average conversion rates.

How do we optimize freemium conversion?

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Experience optimizing freemium conversion

We have carried out about 478 experiments for 47 freemium projects and a lot of them needed conversion optimization. Ask for the most relevant freemium case studies for the same market.

There are three critical parameters to look at when you examine the expertise of a CRO agency.

Ask them about the expertise in:

  1. process
  2. freemium
  3. market.

The majority of conversion optimization firms claim to have CRO process experience and pitch the same things about their mastery in research and experiments.

And the client should have some hard skills to judge the level of this experience at the interview stage, which could be difficult.

How do you choose if you can't do a competence assessment on analytics skills and experimentation? The simple solution is to look at their expertise in a similar business model, as any freemium has similar pain points and optimization methodologies.

Isn't it handy when an agency has already carried out similar research on millions of users and gained insights on how to optimize conversion? However, different business models typically have completely unique technical and analytics stacks that need distinct teams, methodologies and values.

And if you hire an agency for their expertise, you don t expect the agency to learn everything on the job or find them quickly hiring new team members to cover skill shortages, right? Just as important is market expertise, which is all about understanding particular user needs.

And that's the main focus of the analytics if the CRO agency already demonstrates the business model experience.

So it's definitely a clear differentiator if the contractor has that, but it dramatically narrows the choice of CRO agencies that have all three pillars (process, freemium, and industry expertise).

However, if the conversion optimization firm has optimized 319 clients as we have, then they most likely have success stories in the same industry as you.

And even if it's from a different business model it could be even more valuable as it can bring uncommon conversion growth hacks that your competition may be not be aware of.

1. Track record of upsell conversion optimization for well-optimized funnels
2. Top-notch split-testing methodology.
3. Trusted to conduct experiments on 178 m. monthly active users.

What is a average freemium conversion?

The first step of freemium conversion rate optimization process is to find the drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current conversion is good or bad? Obviously the vital factor is to get valid and up-to-date numbers on freemium conversion benchmarks in your niche. Ask for freemium conversion average rates and a consultation on tactics to improve.

 

Frequently asked questions

  • How to create an effective conversion optimization strategy?

    After growing a number of freemium customers, we understood that there is no “one-size fits all” list of top-performing strategies to improve conversion. The key is in the level of execution of quantitative analytics and UX research that results in strong insights on the most problematic drop off. The most effective best practices for conversion optimization are typically already implemented by competitors and no longer drive desired uplift. And the role of a conversion optimization firm is to be on the cutting edge of mechanics, leveraging processes from other markets that are not currently well-known by the competition.

  • What is the pricing of conversion CRO services?

    This depends on the amount of of monthly traffic, funnels and number of conversions to calculate the number of a/b tests, the required results and the difficulty of delivering that.

  • What happens if the promised conversion growth is not achieved?

    We do more experiments for free until we bring the promised conversion results. This obligation is in the contract and we execute this promise anyway maintain the name of one of the most respected CRO agencies.

  • What are the steps to optimize freemium conversion?

    1. Data tracking setup health check. 2. Find the most serious conversion bottleneck and get quantitative and accurate data on the cause of it. 3. Prepare a new version of the interface and copywriting. 4. Code an A/B test and do rigid QA. 5. Report the results!

  • How to track conversion improvement?

    We calculate optimization results based on experiment data sets. If you're new to it, it's splitting the users between two or more variations of the same UX element to gain a big enough sample size of the impact on the conversion. We do a conversion tracking health check before starting with experimentation, to make sure the data is valid and discuss the methodology to calculate the conversion.

  • What is conversion?

    If you're in your first job in in freemium then you should learn not only the main metrics such as conversion and their definitions, but also their interconnections, ways, processes, tactics, strategies to improve it and the foundations of product analytics, in order to estimate the results. Book a strategy session with our leading optimization consultants to save a few years learning answers on these questions.

What do our customers say about us?

Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Papaya Global logo
Ryan Newman
Marketing Director, Papaya Global (Israel)
Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Auto RIA logo
Ihor Hromada
Auto.ria.com (Ukraine)
Jess Dang - Founder, Cook Smarts (USA)
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Cook Smarts logo
Jess Dang
Founder, Cook Smarts (USA)
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Virginia Boys Kitchens logo
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Trevor George - Founder, Maskclub (USA).
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Logo Maskclub
Trevor George
Founder, Maskclub (USA)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Logo Moonmagic
Markus
CEO,
Moonmagic (USA)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other freemium metrics we can we help you to optimize?

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                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
                  • Enquire about CRO project cost




                    Conversion Rate Store

                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
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                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




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                          • Get 3 Free CRO recommendations for your site
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