The majority of conversion rate optimization companies don't promise any guarantees on freemium aha moment uplift and simply invoice a fixed monthly fee without any growth commitments.
We conduct preliminary quantitative analytics before we start working in order to forecast a specific percentage of growth of aha moment that we can achieve by an agreed date.
As an example, it could be 5% total aha moment growth in 2 months.
In case of not delivering on time, which happens in 4-7% of projects, we conduct more experiments FREE of charge until we provide the forecasted aha moment growth.
Sounds fair? This estimation of guaranteed results is based on our experience of running experiments on 26 million monthly users of our clients in freemium and understanding of aha moment average conversion rates.
How do we optimize freemium aha moment?
Ask them about the experience with:
The majority of conversion rate optimization agencies claim to have CRO process experience and propagate the same things about their skills in UX research and experiments.
And you should have some hard skills to judge the level of this expertise during the pre-sale stage, which could be challenging.
How do you choose if you can't do a competence interview on analytics skills and A/B testing? In this case you can ask for their expertise in the same business model, as any freemium has similar pain points and optimization methodologies.
Isn't it handy when an agency has already conducted the same research on millions of users and obtained data on how to optimize aha moment? On the flip side, different business models typically have completely unique tech and data tracking stacks that require different teams, processes and mindsets.
And if you choose an agency for their expertise, you don t expect the agency to learn everything on the job or find them hastily hiring freelancers to fill in gaps in their team, right? Last but not least is industry experience, which is mostly about knowing particular user needs.
And that's the main area of the analytics if the CRO agency already demonstrates the business model expertise.
So it's obviously a clear competitive advantage if the agency has that, but it dramatically decreases the shortlist of contractors that have all three components (process, freemium, and industry expertise).
However, if the agency has optimized 325 clients as we have, then they likely have success stories in the same industry as yours.
And even if it's from a different business model it could be even more useful as it can bring fresh aha moment optimization tactics that your competition may be not have yet.
How to create an effective aha moment optimization strategy?
After growing a number of freemium customers, we understood that there is no “one-size fits all” list of top-performing techniques to optimize aha moment. The key is in the combination of quantitative and qualitative research that results in representative data on the biggest bottleneck. The most effective best practices for aha moment optimization most likely already implemented by your competition and already don't drive significant additional growth. And the value of a conversion optimization agency is invent new mechanics, using expertise from other industries that are not currently well-known by the competition.
What is the price of aha moment CRO services?
This depends on the quantity of monthly users, user flows and the amount of transactions to estimate the volume of a/b tests, the needed uplift and the difficulty of achieving that.
What happens if the forecasted aha moment growth is not achieved?
We do more experiments free of charge until we achieve the promised aha moment growth. This term is in the contract and we execute this promise anyway maintain the reputation of one of the most respected conversion rate optimization agencies.
What is the process to optimize freemium aha moment?
1. Data infrastructure audit. 2. Find the most problematic aha moment step in the funnel and get accurate and quantitative data on the reason behind it. 3. Prepare an alternativeUI and copywriting. 4. Develop an experiment and conduct detailed quality assurance. 5. Calculate the results!
How to track aha moment improvement?
We calculate the impact on aha moment based on A/B test data sets. If you haven't heard of A/B testing, it's dividing the visitors between different variants of the same page to collect statistical significance of the effect on the aha moment. We do a conversion tracking health check before starting with experimentation, to make sure the data is correct and approve the formula to calculate the aha moment.
What is aha moment?
If have just started a career in freemium then the first step is to learn not only the main metrics such as aha moment and their definitions, but also their interconnections, ways, processes, tactics, strategies to grow it and the foundations of product analytics, so that you're able to understand the optimization efforts. Book a strategy session with one of our senior conversion optimization experts to get detailed answers to your specific questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Schedule a FREE consultation to get:
