Conversion rate optimization agency
microsoft combinator
image

Freemium activation rate optimization

microsoftcombinator

Guaranteed growth results

The majority of CRO agencies don't give any guarantees on freemium activation rate uplift and simply charge a fixed monthly cost avoiding any uplift responsibility.

We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of uplift of activation rate that we can achieve by an agreed time milestone.

For instance, it could be 5% total activation rate improvement in 2 months.

In case of not delivering by the deadline, which happens in 4-7% of instances, we perform more experiments for FREE until we deliver the forecasted activation rate growth.

Sounds good? This forecast of guaranteed results is based on our experience of conducting A/B tests on 21 million monthly users of our clients in freemium and understanding of activation rate benchmarks.

How do we optimize freemium activation rate?

image image

Experience optimizing freemium activation rate

We have delivered approximately 391 experiments for 46 freemium projects and the majority asked for activation rate optimization. Let us send you the most relevant freemium case studies for the same market.

There are three important characteristics to weigh up when you assess the experience of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. freemium
  3. same audience.

Most CRO agencies assert to have conversion rate optimization process expertise and preach the same things about their skills in quantitative research and experiments.

And your in-house team should have some hard skills to assess the depth of this experience during the pre-sale stage, which could be challenging.

How do you choose if you can't do a competence assessment on data tracking and experimentation? In this case you can ask for their experience in a similar business model, as any freemium has similar problems and best practices.

Isn't it handy when an agency has already conducted the same research on millions of users and gathered insights on how to improve activation rate? However, different business models typically have completely unique technical and data tracking stacks that require distinct specialists, approaches and mindsets.

And if you choose a contractor for their expertise, you don t expect the agency to be doing important things for the first time or find them quickly hiring new team members to fill in skill shortages, right? Not least of all is industry expertise, which is mostly about understanding particular customer demands.

And that's the main focus of the research if the agency already demonstrates the business model expertise.

So it's clearly a killer advantage if the agency has that, but it dramatically decreases the shortlist of contractors that have all three components (process, freemium, and industry experience).

However, if the agency has optimized 324 clients like we have, then they most likely have case studies in a similar industry to you.

And even if it's from a different business model it could be even more valuable as it can uncover fresh activation rate optimization tactics that your competitors may be not use right now.

1. Excellence in A/B testing statistics.
2. Executing a whole CRO process including experiment development
3. Track record of product conversion optimization at scale

What is a average freemium activation rate?

The initial step of freemium CRO process is to choose the most critical bottleneck in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current activation rate is good or bad? Obviously the critical element is to find valid and recent numbers on freemium activation rate benchmarks in your market. Request freemium activation rate benchmarks and a consultation on strategies to optimize.

 

Frequently asked questions

  • How will you increase our freemium activation rate?

    After growing a number of freemium clients, we understood that there is no universal list of top-performing strategies to optimize activation rate. The core value is in the level of execution of quantitative and qualitative research that results in strong data on the most problematic leak. The top performing best practices for activation rate optimization are typically already used by your competition and no longer drive desired growth. And the role of a conversion rate optimization company is invent new tactics, leveraging expertise from other industries that are not yet used by the competition.

  • What is the price of activation rate conversion optimization services?

    Pricing depends on the quantity of monthly traffic, funnels and the amount of transactions to calculate the number of experiments, the needed uplift and the complexity of executing that.

  • What happens if the forecasted activation rate growth is not delivered?

    We do more experiments free of charge until we obtain the promised activation rate growth. This obligation is in the contract and we execute this promise anyway maintain the authority of one of the most respected CRO agencies.

  • What are the steps to increase freemium activation rate?

    1. Data tracking health check. 2. Detect the most problematic activation rate leak and get accurate and quantitative data on the reason behind it. 3. Create an alternativeUX and copy. 4. Develop an A/B test and conduct rigid quality assurance. 5. Create a statistical analysis of the results!

  • How to calculate activation rate uplift?

    We track optimization results based on split-test results. If you're new to it, it's splitting the traffic between two or more variants of the same UX element to gain statistically valid data on the effect on the activation rate. We do a conversion tracking audit before starting with A/B testing, to make sure the data is not polluted and approve the formula to calculate the activation rate.

  • What is activation rate?

    If you're in your first job in in freemium then you should learn not only the main KPIs such as activation rate and their formulas, but also their interconnections, ways, processes, tactics, strategies to improve it and the foundations of product analytics, so that you can evaluate the optimization efforts. Book a consultation with one of our most experienced optimization consultants to get a basic understanding of how to track results in activation rate optimization.

What do our customers say about us?

Alina Volchek - CMO, Depositphotos.com (USA)
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Depositphotos logo
Alina Volchek
CMO,
Depositphotos.com (USA)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Prom ua logo
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Virginia Boys Kitchens logo
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Logo Cook Smarts
Jess Dang
Founder, Cook Smarts (USA)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other freemium conversion rates we can we help you to improve?

Close form
Conversion Rate Store
  • Actionable plan on how to increase needed metric and the offer
  • Industry-relevant case studies
  • Benchmarks of similar funnels to compare with competitors




    Get 3 Free CRO recommendations for your site
    Conversion Rate Store
    • Get 3 Free CRO recommendations for your site
    • Calculate CRO project ROI
    • Enquire about CRO project cost




      Conversion Rate Store

      Schedule a FREE consultation to get:

      • Actionable plan on how to increase needed metric
      • Industry-relevant case studies
      • Benchmarks of similar funnels to compare with competitors




        Conversion Rate Store
        Our leading CRO strategist will ask about your goals, main metrics and give an estimate of price for performance-based CRO over a 15 minute call.




          Conversion Rate Store
          Get a sample of CRO audit that will be relevant to your website




            Conversion Rate Store
            We will set up a 15 min call and give you the price of CRO retainer on the call




              Conversion Rate Store
              We will set up a 15 min call and give the price of CRO audit on the call




                Conversion Rate Store
                • Get 3 Free CRO recommendations for your site
                • Calculate CRO project ROI
                • Enquire about CRO project cost




                  Conversion Rate Store
                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
                  • Enquire about CRO project cost




                    Conversion Rate Store

                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
                      • Enquire about CRO project cost




                        Conversion Rate Store
                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




                          Conversion Rate Store
                          • Get 3 Free CRO recommendations for your site
                          • Calculate CRO project ROI
                          • Enquire about CRO project cost