The majority of CRO agencies don't give any guarantees on freemium activation rate uplift and simply charge a fixed monthly cost avoiding any uplift responsibility.
We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of uplift of activation rate that we can achieve by an agreed time milestone.
For instance, it could be 5% total activation rate improvement in 2 months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we perform more experiments for FREE until we deliver the forecasted activation rate growth.
Sounds good? This forecast of guaranteed results is based on our experience of conducting A/B tests on 21 million monthly users of our clients in freemium and understanding of activation rate benchmarks.
How do we optimize freemium activation rate?
Ask them about the experience with:
Most CRO agencies assert to have conversion rate optimization process expertise and preach the same things about their skills in quantitative research and experiments.
And your in-house team should have some hard skills to assess the depth of this experience during the pre-sale stage, which could be challenging.
How do you choose if you can't do a competence assessment on data tracking and experimentation? In this case you can ask for their experience in a similar business model, as any freemium has similar problems and best practices.
Isn't it handy when an agency has already conducted the same research on millions of users and gathered insights on how to improve activation rate? However, different business models typically have completely unique technical and data tracking stacks that require distinct specialists, approaches and mindsets.
And if you choose a contractor for their expertise, you don t expect the agency to be doing important things for the first time or find them quickly hiring new team members to fill in skill shortages, right? Not least of all is industry expertise, which is mostly about understanding particular customer demands.
And that's the main focus of the research if the agency already demonstrates the business model expertise.
So it's clearly a killer advantage if the agency has that, but it dramatically decreases the shortlist of contractors that have all three components (process, freemium, and industry experience).
However, if the agency has optimized 324 clients like we have, then they most likely have case studies in a similar industry to you.
And even if it's from a different business model it could be even more valuable as it can uncover fresh activation rate optimization tactics that your competitors may be not use right now.
How will you increase our freemium activation rate?
After growing a number of freemium clients, we understood that there is no universal list of top-performing strategies to optimize activation rate. The core value is in the level of execution of quantitative and qualitative research that results in strong data on the most problematic leak. The top performing best practices for activation rate optimization are typically already used by your competition and no longer drive desired growth. And the role of a conversion rate optimization company is invent new tactics, leveraging expertise from other industries that are not yet used by the competition.
What is the price of activation rate conversion optimization services?
Pricing depends on the quantity of monthly traffic, funnels and the amount of transactions to calculate the number of experiments, the needed uplift and the complexity of executing that.
What happens if the forecasted activation rate growth is not delivered?
We do more experiments free of charge until we obtain the promised activation rate growth. This obligation is in the contract and we execute this promise anyway maintain the authority of one of the most respected CRO agencies.
What are the steps to increase freemium activation rate?
1. Data tracking health check. 2. Detect the most problematic activation rate leak and get accurate and quantitative data on the reason behind it. 3. Create an alternativeUX and copy. 4. Develop an A/B test and conduct rigid quality assurance. 5. Create a statistical analysis of the results!
How to calculate activation rate uplift?
We track optimization results based on split-test results. If you're new to it, it's splitting the traffic between two or more variants of the same UX element to gain statistically valid data on the effect on the activation rate. We do a conversion tracking audit before starting with A/B testing, to make sure the data is not polluted and approve the formula to calculate the activation rate.
What is activation rate?
If you're in your first job in in freemium then you should learn not only the main KPIs such as activation rate and their formulas, but also their interconnections, ways, processes, tactics, strategies to improve it and the foundations of product analytics, so that you can evaluate the optimization efforts. Book a consultation with one of our most experienced optimization consultants to get a basic understanding of how to track results in activation rate optimization.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
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