Conversion rate optimization agency
microsoft combinator
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E-commerce home page conversion optimization

microsoftcombinator

Pay only for actual home page conversion growth

The majority of CRO companies don't promise any guarantees on E-commerce home page conversion growth results and simply invoice a fixed monthly rate avoiding any growth KPIs.

We conduct research before we accept a new client so that we can forecast a specific percentage of increase of home page conversion that we can achieve by an agreed date.

As an example, it could be 11% total home page conversion uplift in two months.

In case of not delivering by the deadline, which happens in 4-7% of projects, we perform more A/B tests for FREE until we deliver the forecasted home page conversion growth.

Sounds fair? This promise of guaranteed results is based on our experience of running experiments on million monthly users of our clients in E-commerce and understanding of home page conversion average conversion rates.

How do we optimize E-commerce home page conversion?

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Expertise optimizing E-commerce home page conversion

We have delivered approximately 471 experiments for 44 e-commerce projects and in most cases we worked on home page conversion optimization. Ask for the most similar e-commerce case studies for the same market.

There are three primary parameters to check when you evaluate the experience of a CRO agency.

Ask them about the expertise in:

  1. process
  2. e-commerce
  3. market.

The majority of conversion rate optimization agencies claim to have conversion optimization process expertise and preach the same story of their capability in research and A/B testing.

And your in-house team should have at least enough hard skills to assess the depth of this expertise at the interview stage, which could be challenging.

How do you choose if you can't do a technical assessment on data tracking and experimentation? The simple solution is to look at their expertise in the same business model, as any e-commerce has similar pain points and best practices.

Isn't it great when your contractor has already carried out the same analytics on millions of users and obtained insights on how to optimize home page conversion? On the flip side, different business models typically have completely unique technical and analytics stacks that require distinct specialists, processes and values.

And if you choose an agency expecting a turnkey solution, you don t expect the agency to have an entirely trial and error approach or find them quickly recruiting freelancers to cover skill shortages, right? Just as important is market expertise, which is mostly about knowing unique customer needs.

And that's the main focus of the analytics if the CRO agency already boasts the business model expertise.

So it's definitely a clear competitive advantage if the contractor has that, but it dramatically narrows the choice of contractors that have all three pillars (process, e-commerce, and industry experience).

But if the CRO agency has optimized 324 clients as we have, then they likely have experience in a similar market to yours.

And even if it's from a different business model it could be even more helpful as it can uncover uncommon home page conversion optimization tactics that your competition may be not be aware of.

1. Expertise of conversion to transaction optimization for well-optimized funnels
2. 23-34% A/B test success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
3. Privileged to develop A/B/n tests on 179 m. monthly active users.

What is a good E-commerce home page conversion?

The first step of e-commerce conversion optimization process is to detect the biggest bottleneck in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current home page conversion needs to be optimized? Evidently the vital factor is to obtain correct and recent statistics on e-commerce home page conversion benchmarks in your industry. Request e-commerce home page conversion benchmarks and a consultation on strategies to improve.

 

Frequently asked questions

  • How will you increase our e-commerce home page conversion?

    After working with a number of e-commerce customers, we understood that there is no “one-size fits all” list of top-performing tactics to optimize home page conversion. The key is in the depth of data analytics and UX research that results in strong data on the most problematic bottleneck. The universal best practices for home page conversion optimization most likely already implemented by competitors and already don't bring significant additional uplift. And the expertise of a conversion rate optimization firm is invent new strategies, using processes from other industries that are not yet used by the competition.

  • What is the pricing of home page conversion conversion optimization services?

    The price depends on the quantity of users per month, funnels and the amount of transactions to calculate the volume of experiments, the needed growth and the complexity of achieving that.

  • What happens if the forecasted home page conversion growth is not achieved?

    We do more experiments for free until we achieve the promised home page conversion growth. This obligation is included in the contract and we do this anyway to further the authority of one of the most trusted conversion rate optimization agencies.

  • What are the steps to grow e-commerce home page conversion?

    1. Data tracking setup audit. 2. Detect the biggest home page conversion leak and get quantitative and accurate data on the cause of it. 3. Create an alternativedesign and copy. 4. Build an experiment and conduct detailed quality assurance. 5. Calculate the results!

  • How to measure home page conversion improvement?

    We estimate optimization results based on experiment data sets. If you're new to it, it's dividing the traffic between different versions of the same UX element to collect a big enough sample size of the effect on the home page conversion. We do a data tracking audit before starting with conversion optimization, to make sure the data is valid and approve the formula to calculate the home page conversion.

  • What is home page conversion?

    If it's your first project in e-commerce then you should learn not only the key metrics such as home page conversion and their formulas, but also their interconnections, ways, processes, tactics, strategies to optimize it and the basics of data analytics, so that you're able to grasp the conversion optimization process. Schedule a strategy session with our best optimization experts to get a basic understanding of how to track results in home page conversion optimization.

What do our customers say about us?

Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Auto RIA logo
Ihor Hromada
Auto.ria.com (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Logo Papaya Global
Ryan Newman
Marketing Director, Papaya Global (Israel)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Logo Moonmagic
Markus
CEO,
Moonmagic (USA)

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                    • Industry-relevant case studies
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