The majority of CRO firms don't give any guarantees on E-commerce CTR growth results and just invoice a fixed monthly rate avoiding any uplift KPIs.
We conduct research before we start working so that we can forecast a specific percentage of uplift of CTR that we guarantee by an agreed time milestone.
For instance, it could be 9% total CTR improvement in 4 months.
In case of not delivering by the deadline, which happens in 4-7% of cases, we perform more experiments for FREE until we achieve the promised CTR growth.
Sounds fair? This promise of guaranteed results is based on our experience of experimentation on 21 million monthly users of our clients in E-commerce and understanding of CTR average conversion rates.
How do we optimize E-commerce CTR?
Ask them about the experience with:
Most conversion optimization firms claim to have conversion optimization process experience and preach the same things about their skills in research and experimentation.
And your in-house team should have some experience to understand the level of these skills on initial calls, which could be difficult.
How do you choose if you can't do a competence interview on data tracking and experimentation? In this case you can look at their track record in the same business model, as any e-commerce has similar problems and processes.
Isn't it handy when your contractor has already carried out similar analytics on millions of users and obtained data on how to optimize CTR? However, each business model has completely unique tech and analytics stacks that need distinct specialists, approaches and mindsets.
And if you hire a contractor not to micro-manage, you don t expect the agency to learn everything on the job or find them quickly recruiting new team members to cover gaps in their team, right? Not least of all is industry experience, which is all about understanding unique user demands.
And that's the key focus of the analytics if the CRO agency already shows the business model experience.
So it's obviously a killer differentiator if the contractor has that, but it dramatically narrows the choice of contractors that have all three components (process, e-commerce, and industry experience).
However, if the conversion optimization firm has optimized 327 clients like we have, then they most likely have case studies in the same market as yours.
And even if it's from a different business model it could be even more helpful as it can bring uncommon CTR optimization tactics that your competitors may be not be aware of.
How to create an effective CTR optimization strategy?
With the experience of optimizing a number of e-commerce businesses, we understood that there is no “one-size fits all” list of top-performing ways to optimize CTR. The core value is in the combination of quantitative analytics and UX research that results in statistically valid conclusions on the biggest drop off. The top performing best practices for CTR optimization are typically already used by your competition and already don't drive significant additional results. And the expertise of a CRO firm is to be on the cutting edge of strategies, utilizing processes from other markets that are not yet used by the competition.
What is the pricing of CTR conversion optimization services?
The price depends on the quantity of users per month, funnels and number of conversions to calculate the amount of a/b tests, the required uplift and the difficulty of achieving that.
What happens if the forecasted CTR uplift is not achieved?
We do more A/B tests free of charge until we achieve the promised CTR growth. This term is included in the contract and we do this anyway maintain the name of one of the most trusted conversion rate optimization agencies.
What are the steps to optimize e-commerce CTR?
1. Data infrastructure audit. 2. Detect the most serious CTR leak and get accurate and quantitative data on the reason behind it. 3. Create an alternativeUX and copy. 4. Build an experiment and conduct rigid QA. 5. Calculate the results!
How to track CTR growth?
We track optimization results based on A/B test data sets. If you haven't heard of A/B testing, it's dividing the traffic between two or more variants of the same page to get statistically valid data on the effect on the CTR. We do a data tracking audit before starting with conversion optimization, to make sure the data is correct and discuss the methodology to calculate the CTR.
What is CTR?
If have just started a career in e-commerce then the first step is to learn not only the most important metrics such as CTR and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the basics of data engineering, so that you're able to evaluate the results. Book a strategy session with our leading CRO experts to get a basic understanding of how to track results in CTR optimization.
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