Conversion rate optimization agency
microsoft combinator
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E-commerce checkout abandonment rate optimization

microsoftcombinator

Performance-based pricing

The majority of conversion optimization agencies don't give any guarantees on improvement in reducing E-commerce checkout abandonment rate and just bill a fixed monthly rate avoiding any growth KPIs.

We conduct research before we start working so that we can forecast a specific percentage of checkout abandonment rate reduction that we guarantee by an agreed date.

As an example, we could guarantee to reduce total checkout abandonment rate by 11% in two months.

In case of not delivering by the deadline, which happens in 4-7% of projects, we make more experiments FREE of charge until we achieve the forecasted growth.

Sounds fair? This promise of guaranteed results is based on our experience of conversion optimization on 21 million monthly users of our clients in E-commerce and understanding of checkout abandonment rate average rates.

How do we optimize E-commerce checkout abandonment rate?

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Track record in reducing E-commerce checkout abandonment rate

We have carried out about 488 A/B tests for 43 e-commerce CRO projects and a lot of them needed to decrease checkout abandonment rate. Request the similar business model case studies for the same industry.

There are three critical elements to weigh up when you examine the track record of a CRO agency.

Ask them about the experience with:

  1. process
  2. e-commerce
  3. industry.

Most CRO agencies claim to have conversion rate optimization process experience and propagate the same things about their capability in analytics and A/B testing.

And the client should have at least enough hard skills to comprehend the level of these skills on initial calls, which could be difficult.

What do you do if you can't do a technical interview on data engineering A/B testing? In this case you can ask for their track record in a similar business model, as any e-commerce has similar pain points and best practices.

Isn't it useful when your contractor has already carried out similar research on millions of users and obtained insights on how to decrease checkout abandonment rate? On the other hand, each business model has completely unique technical and data tracking stacks that need different skills, processes and values.

And if you hire a contractor not to micro-manage, you don t expect the agency to learn everything on the job or find them quickly recruiting freelancers to cover skill shortages, right? Last but not least is market expertise, which is mostly about knowing unique customer demands.

And that's the main focus of the research if the CRO agency already demonstrates the business model expertise.

So it's obviously a killer competitive advantage if the agency has that, but it dramatically narrows the pool of agencies with all three pillars (process, e-commerce, and industry expertise).

However, if the conversion optimization firm has worked with 319 clients like we have, then they most likely have experience in the same market as you.

And even if it's from a different business model it could be even more useful as it can uncover fresh checkout abandonment rate growth hacks that your competitors may be not be aware of.

1. 22-32% A/B test win rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
2. Privileged to develop A/B tests on 178 million monthly active users.
3. Advanced experimentation methodology.

What is a average E-commerce checkout abandonment rate?

The initial goal of e-commerce conversion rate optimization process is to choose the biggest drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current checkout abandonment rate needs to be optimized? Clearly the critical element is to get valid and recent data on e-commerce checkout abandonment rate benchmarks in your market. Request business model metric average rates and a consultation on strategies to decrease it.

 

Frequently asked questions

  • How will you reduce our E-commerce checkout abandonment rate?

    After growing a number of e-commerce optimization projects, we understood that there is no “one-size fits all” list of top-performing strategies to optimize checkout abandonment rate. The ”secret sauce” is in the combination of data analytics and UX research that results in statistically valid insights on the most problematic bottleneck. The top performing best practices for checkout abandonment rate optimization are typically already used by competitors and no longer result in significant additional uplift. And the value of a conversion rate optimization firm is to be on the cutting edge of tactics, leveraging processes from other markets that are not currently well-known by the competition.

  • What is the pricing of checkout abandonment rate CRO services?

    The price depends on the volume of monthly traffic, funnels and the amount of transactions to estimate the number of a/b tests, the needed growth and the difficulty of executing that.

  • What happens if the forecasted checkout abandonment rate improvement is not delivered?

    We do more experiments for free until we achieve the promised E-commerce decrease. This term is in the contract and we do this anyway to further the name of one of the most respected conversion rate optimization agencies.

  • What are the steps to reduce checkout abandonment rate?

    1. Data tracking setup health check. 2. Find the most problematic checkout abandonment rate step in the funnel and get accurate and quantitative data on the cause of it. 3. Create an alternativeUX and copy. 4. Code an experiment and conduct rigid QA. 5. Report the results!

  • How to calculate checkout abandonment rate decrease?

    We track growth based on experiment data sets. If you're new to it, it's splitting the users between two or more versions of the same funnel step to gain statistical significance of the effect on the checkout abandonment rate. We do a data setup health check before starting with A/B testing, to make sure the data is not polluted and discuss the methodology to calculate the checkout abandonment rate.

  • What is checkout abandonment rate?

    If you're in your first job in in e-commerce optimization then the first step is to learn not only the main metric definitions, but also their interdependence, ways, processes, tactics, strategies to grow it and the foundations of product analytics, in order to grasp the results. Schedule a call with one of our best optimization experts to get a basic understanding of how to track results in checkout abandonment rate optimization.

What do our customers say about us?

Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
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Ihor Hromada
Auto.ria.com (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Jess Dang - Founder, Cook Smarts (USA)
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Cook Smarts logo
Jess Dang
Founder, Cook Smarts (USA)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
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Nicholas A. Michalak
Founder, Somnifix (USA)
Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
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Ryan Newman
Marketing Director, Papaya Global (Israel)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
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Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Andrey Zdor - CEO, Bigl (Ukraine).
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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Andrey Zdor
CEO, Bigl (Ukraine)

What other E-commerce metrics can we help you to optimize?

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                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
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                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
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                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




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