The majority of CRO companies don't promise any guarantees on improvement in decreasing E-commerce cart abandoment and simply bill a fixed monthly rate avoiding any uplift KPIs.
We estimate potential growth opportunities before we start working in order to forecast a specific percentage of cart abandoment decrease that we guarantee by an agreed date.
As an example, we could guarantee to decrease total cart abandoment by 8% in two months.
In case of not delivering on time, which happens in 4-7% of projects, we make more experiments for FREE until we achieve the forecasted growth.
Sounds fair? This forecast of guaranteed improvement is based on our experience of running experiments on 26 million monthly users of our clients in E-commerce and understanding of cart abandoment benchmarks.
How do we optimize E-commerce cart abandoment?
Ask them about the experience with:
The majority of conversion optimization firms claim to have conversion rate optimization process competence and preach the same things about their skills in analytics and experiments.
And your in-house team should have some experience to understand the depth of this expertise at the interview stage, which could be hard to do.
What do you do if you can't do a competence assessment on data engineering A/B testing? In this case you can look at their experience in a similar business model, as any e-commerce has similar pain points and optimization methodologies.
Isn't it handy when your contractor has already conducted similar research on millions of users and gathered data on how to decrease cart abandoment? On the other hand, each business model has completely unique technical and data tracking stacks that need different teams, methodologies and values.
And if you hire a contractor for their expertise, you don t expect the agency to be inexperienced or find them hastily hiring new team members to fill in skill shortages, right? Last but not least is market expertise, which is all about understanding unique user demands.
And that's the primary area of the research if the CRO agency already boasts the business model experience.
So it's obviously a clear competitive advantage if the contractor has that, but it dramatically narrows the choice of contractors that have all three pillars (process, e-commerce, and industry experience).
But if the CRO agency has helped to grow 324 clients as we have, then they most likely have success stories in a similar industry to yours.
And even if it's from a different business model it could be even more useful as it can bring new cart abandonment growth hacks that your competitors may be not use right now.
How to create an effective cart abandoment optimization strategy?
With the experience of optimizing a number of e-commerce optimization projects, we understood that there is no вЂњone-size fits allвЂќ list of top-performing ways to optimize cart abandoment. The key is in the level of execution of quantitative and qualitative research that results in representative data on the biggest drop off. The universal best practices for cart abandonment optimization are typically already used by your competition and already don't drive desired results. And the value of a CRO agency is invent new tactics, leveraging expertise from other markets that are not currently well-known by competitors.
What is the pricing of cart abandoment CRO services?
This depends on the quantity of monthly users, funnels and conversion rates to estimate the amount of experiments, the needed uplift and the difficulty of achieving that.
What happens if the forecasted cart abandoment decrease is not delivered?
We do more A/B tests for free until we bring the promised E-commerce decrease. This term is in the contract and we do this anyway to further the reputation of one of the most trusted CRO agencies.
What are the steps to reduce cart abandoment?
1. Analytics setup audit. 2. Investigate the biggest cart abandonment bottleneck and get accurate and quantitative data on the reason behind it. 3. Prepare a new version of theUX and copywriting. 4. Develop an experiment and perform rigid quality assurance. 5. Calculate the results!
How to measure cart abandoment improvement?
We measure optimization results based on split-test results. If you haven't heard of A/B testing, it's dividing the users between two or more variations of the same page to get a big enough sample size of the effect on the cart abandoment. We do a data setup health check before starting with conversion optimization, to be confident that the data is correct and approve the formula to calculate the cart abandoment.
What is cart abandoment?
If have just started a career in e-commerce optimization then you should learn not only the main metric definitions, but also their connection to each other, ways, processes, tactics, strategies to grow it and the basics of data engineering, so that you can understand the optimization efforts. book a call with our senior optimization specialists to get detailed answers to your specific questions.
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