The majority of CRO companies don't give any guarantees on E-commerce average order value optimization results and simply ask for a fixed monthly fee avoiding any growth commitments.
We estimate potential growth opportunities before we accept a new client in order to forecast a specific percentage of increase of average order value that we can achieve by an agreed deadline.
For instance, it could be 11% total average order value uplift in three months.
In case of not delivering on time, which happens in 4-7% of projects, we conduct more experiments FREE of charge until we provide the forecasted average order value growth.
Sounds good? This estimation of guaranteed results is based on our experience of conversion optimization on 32 million monthly users of our clients in E-commerce and understanding of average order value average conversion rates.
How do we optimize E-commerce average order value?
Ask them about the experience with:
The majority of conversion rate optimization agencies assert to have conversion optimization process competence and preach the same story of their capability in quantitative research and A/B testing.
And the client should have at least enough hard skills to judge the level of this experience during the pre-sale stage, which could be challenging.
What do you do if you can't do a technical assessment on data analytics and A/B testing? In this case you can look at their track record in the same business model, as any e-commerce has similar pain points and analytics frameworks.
Isn't it handy when an agency has already conducted the same research on millions of users and obtained data on how to optimize average order value? On the flip side, different business models typically have completely unique tech and data tracking stacks that need distinct skills, processes and values.
And if you choose an agency expecting a turnkey solution, you don t want the agency to have an entirely trial and error approach or find them quickly recruiting freelancers to fill in skill shortages, right? Last but not least is industry expertise, which is all about knowing your user needs.
And that's the key goal of the analytics if the CRO agency already shows the business model expertise.
So it's clearly a killer advantage if the agency has that, but it dramatically narrows the pool of contractors with all three components (process, e-commerce, and industry expertise).
But if the conversion optimization firm has optimized 324 clients like we have, then they most likely have experience in a similar market to you.
And even if it's from a different business model it could be even more useful as it can uncover uncommon average order value optimization tactics that your competition may be not have yet.
What are the best techniques to improve average order value?
After growing a number of e-commerce customers, we understood that there is no “one-size fits all” list of top-performing techniques to optimize average order value. The key is in the combination of data analytics and UX research that results in representative conclusions on the biggest bottleneck. The universal best practices for average order value optimization are typically already utilized by competitors and no longer result in significant additional results. And the role of a conversion optimization firm is invent new tactics, utilizing experience from other markets that are not yet well-known by competitors.
What is the price of average order value conversion optimization services?
This depends on the quantity of monthly traffic, user flows and conversion rates to estimate the amount of a/b tests, the needed growth and the complexity of achieving that.
What happens if the forecasted average order value uplift is not delivered?
We do more experiments for free until we obtain the promised average order value uplift. This term is included in the contract and we do this anyway to further the name of one of the most respected CRO agencies.
What are the steps to grow e-commerce average order value?
1. Data infrastructure audit. 2. Detect the most problematic average order value leak and get accurate and quantitative data on the cause of it. 3. Prepare an alternativeUI/UX and copy. 4. Develop an experiment and conduct detailed quality assurance. 5. Report the results!
How to calculate average order value uplift?
We estimate the impact on average order value based on A/B test data. If you haven't heard of A/B testing, it's splitting the visitors between two or more variants of the same page to get a big enough sample size of the impact on the average order value. We do a data tracking health check before starting with conversion optimization, to make sure the data is valid and discuss the methodology to calculate the average order value.
What is average order value?
If you are new in e-commerce then the first step is to learn not only the most critical metrics such as average order value and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to grow it and the basics of data analytics, so that you're able to evaluate the results. Book a strategy session with our leading CRO managers to get detailed answers to your specific questions.
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
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