The majority of CRO agencies don't promise any guarantees on improvement in decreasing SAAS contraction MRR and just charge a fixed monthly fee avoiding any growth responsibility.
We estimate potential growth opportunities before we make an offer so that we can forecast a specific percentage of contraction MRR improvement that we can achieve by an agreed time milestone.
For instance, we could guarantee to reduce total contraction MRR by 11% in four months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we conduct more experiments for FREE until we provide the promised growth.
Sounds good? This forecast of guaranteed improvement is based on our experience of optimization on 32 million monthly users of our clients in SAAS and understanding of contraction MRR average rates.
How do we optimize SAAS contraction MRR?
Ask them about the experience with:
The majority of conversion rate optimization agencies claim to have conversion rate optimization process experience and preach the same story of their skills in analytics and experimentation.
And the client should have at least enough hard skills to understand the level of this experience at the interview stage, which could be challenging.
What do you do if you can't do a technical assessment on data analytics statistics? In this case you can ask for their track record in a similar business model, as any SAAS has similar problems and processes.
Isn't it handy when a conversion optimization firm has already carried out the same research on millions of users and gained insights on how to decrease contraction MRR? On the other hand, different business models typically have completely unique tech and data tracking stacks that require distinct skills, methodologies and mindsets.
And if you choose an agency expecting a turnkey solution, you don t expect the agency to operate entirely on a trial and error basis or find them hastily hiring freelancers to fill in gaps in their team, right? Just as important is market expertise, which is mostly about understanding particular user requirements.
And that's the key focus of the analytics if the CRO agency already demonstrates the business model experience.
So it's definitely a killer competitive advantage if the contractor has that, but it dramatically narrows the shortlist of contractors with all three components (process, SAAS, and industry experience).
However, if the CRO agency has optimized 319 clients like we have, then they most likely have success stories in a similar industry to yours.
And even if it's from a different business model it could be even more helpful as it can uncover new contraction MRR tactics that your competitors may be not utilize yet.
How to create an effective contraction MRR optimization strategy?
With the experience of optimizing a number of SAAS optimization projects, we understood that there is no “one-size fits all” list of top-performing strategies to optimize contraction MRR. The key is in the combination of quantitative and qualitative research that results in statistically valid insights on the biggest leak. The most effective best practices for contraction MRR optimization are most likely already utilized by competitors and no longer result in significant additional uplift. And the expertise of a CRO agency is to be on the cutting edge of strategies, utilizing expertise from other industries that are not yet implemented by competitors.
What is the price of contraction MRR conversion optimization services?
Pricing depends on the amount of of monthly users, funnels and number of conversions to calculate the amount of a/b tests, the needed uplift and the complexity of delivering that.
What happens if the promised contraction MRR decrease is not delivered?
We do more experiments for free until we bring the promised SAAS improvement. This obligation is included in the contract and we do this anyway maintain the reputation of one of the most respected CRO agencies.
What is the process to reduce contraction MRR?
1. Data tracking setup health check. 2. Detect the biggest contraction MRR step in the funnel and get accurate and quantitative data on the cause of it. 3. Make a new version of the UI/UX and copy. 4. Develop an experiment and conduct detailed QA. 5. Calculate the results!
How to measure contraction MRR decrease?
We calculate optimization results based on split-test data sets. If you're new to it, it's splitting the visitors between different variants of the same funnel step to collect statistical significance of the effect on the contraction MRR. We do a data setup health check before starting with A/B testing, to make sure the data is not polluted and agree on the formula to calculate the contraction MRR.
What is contraction MRR?
If it's your first project in SAAS optimization then you should learn not only the key KPI formulas, but also their interdependence, ways, processes, tactics, strategies to grow it and the basics of data engineering, so that you're able to grasp the results. book a strategy session with one of our leading conversion rate optimization consultants to get a basic understanding of how to track results in contraction MRR optimization.
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