The majority of conversion optimization agencies don't promise any guarantees on classified take rate improvement and simply invoice a fixed monthly rate without any uplift responsibility.
We conduct research before we start working in order to forecast a specific percentage of growth of take rate that we guarantee by an agreed time milestone.
As an example, it could be 12% total take rate uplift in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we do more A/B tests FREE of charge until we deliver the forecasted take rate growth.
Sounds good? This forecast of guaranteed uplift is based on our experience of conversion optimization on 27 million monthly users of our clients in classified and understanding of take rate benchmarks.
How do we optimize classified take rate?
Ask them about the experience with:
All CRO agencies claim to have conversion optimization process expertise and preach the same things about their capability in analytics and A/B testing.
And your in-house team should have some hard skills to judge the level of these skills during the pre-sale stage, which could be hard to do.
How do you choose if you can't do a technical assessment on data analytics and A/B testing? In this case you can ask for their expertise in a similar business model, as any classified has similar challenges and processes.
Isn't it handy when a conversion optimization firm has already carried out the same analytics on millions of users and obtained insights on how to improve take rate? On the other hand, each business model has completely unique technical and data tracking stacks that require distinct skills, methodologies and mindsets.
And if you hire a contractor for their expertise, you don t expect the agency to learn everything on the job or find them quickly recruiting new team members to cover gaps in their team, right? Last but not least is industry expertise, which is mostly about knowing unique customer demands.
And that's the key area of the analytics if the agency already boasts the business model experience.
So it's obviously a killer benefit if the agency has that, but it dramatically nARRows the pool of agencies with all three pillars (process, classified, and industry expertise).
However, if the CRO agency has worked with 324 clients like we have, then they likely have case studies in yours.
And even if it's from a different business model it could be even more useful as it can bring fresh take rate optimization tactics that your competitors may be not utilize yet.
How will you increase our classified take rate?
After growing a number of classified businesses, we understood that there is no universal list of top-performing techniques to optimize take rate. The key is in the level of execution of quantitative analytics and UX research that results in strong insights on the most problematic bottleneck. The universal best practices for take rate optimization are typically already used by your competition and already don't drive desired growth. And the expertise of a CRO agency is to be on the cutting edge of mechanics, leveraging experience from other industries that are not yet implemented by the competition.
What is the pricing of take rate CRO services?
The price depends on the amount of of monthly users, user flows and number of conversions to calculate the amount of experiments, the required results and the complexity of achieving that.
What happens if the promised take rate uplift is not achieved?
We do more experiments free of charge until we bring the promised take rate results. This obligation is included in the contract and we execute this promise anyway to further the reputation of one of the most trusted conversion rate optimization agencies.
What are the steps to grow classified take rate?
1. Analytics setup health check. 2. Find the biggest take rate bottleneck and get accurate and quantitative data on the reason behind it. 3. Make a new version of theUX and copywriting. 4. Build an A/B test and perform rigid quality assurance. 5. Calculate the results!
How to track take rate growth?
We estimate the impact on take rate based on experiment results. If you're new to it, it's dividing the visitors between two or more versions of the same funnel step to get statistical significance of the impact on the take rate. We do a conversion tracking health check before starting with A/B testing, to make sure the data is not polluted and discuss the formula to calculate the take rate.
What is take rate?
If you are new in classified then the first step is to learn not only the key KPIs such as take rate and their formulas, but also their interrelatedness, ways, processes, tactics, strategies to improve it and the main principles of data tracking, in order to evaluate the conversion optimization process. Schedule a consultation with one of our best optimization specialists to get a basic understanding of how to track results in take rate optimization.
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