The majority of CRO agencies don't give any guarantees on classified AOV improvement and simply bill a fixed monthly fee without any growth commitments.
We conduct preliminary quantitative analytics before we accept a project in order to forecast a specific percentage of growth of AOV that we guarantee by an agreed time milestone.
As an example, it could be 10% total AOV growth in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more A/B tests for FREE until we achieve the forecasted AOV growth.
Sounds good? This forecast of guaranteed growth is based on our experience of running experiments on 26 million monthly users of our clients in classified and understanding of AOV average conversion rates.
How do we optimize classified AOV?
Ask them about the experience with:
All CRO agencies claim to have CRO process competence and preach the same things about their mastery in research and experimentation.
And the client should have at least enough hands-on experience to comprehend the level of this expertise at the interview stage, which could be hard to do.
What do you do if you can't do a competence assessment on data analytics and experimentation? The simple solution is to ask for their track record in a similar business model, as any classified has similar challenges and analytics frameworks.
Isn't it great when a conversion optimization firm has already conducted similar analytics on millions of users and gained insights on how to improve AOV? However, each business model has completely unique tech and analytics stacks that require distinct specialists, processes and mindsets.
And if you hire an agency for their expertise, you don t want the agency to be doing important things for the first time or find them hastily hiring freelancers to fill in skill shortages, right? Just as important is industry expertise, which is mostly about understanding particular user requirements.
And that's the primary goal of the research if the CRO agency already has the business model expertise.
So it's definitely a clear competitive advantage if the agency has that, but it dramatically narrows the shortlist of contractors that have all three pillars (process, classified, and industry expertise).
However, if the CRO agency has helped to grow 324 clients like we have, then they likely have experience in you.
And even if it's from a different business model it could be even more useful as it can uncover uncommon AOV optimization tactics that your competitors may be not use right now.
What are the best techniques to improve AOV?
After working with a number of classified customers, we understood that there is no universal list of top-performing strategies to optimize AOV. The ”secret sauce” is in the level of execution of quantitative and qualitative research that results in representative data on the most problematic leak. The universal best practices for AOV optimization most likely already implemented by competitors and no longer drive significant additional uplift. And the expertise of a conversion rate optimization agency is invent new strategies, using processes from other industries that are not currently implemented by the competition.
What is the pricing of AOV CRO services?
The price depends on the volume of monthly users, user flows and the amount of transactions to calculate the amount of a/b tests, the needed growth and the complexity of delivering that.
What happens if the promised AOV growth is not delivered?
We do more experiments free of charge until we bring the promised AOV results. This obligation is included in the contract and we execute this promise anyway maintain the authority of one of the most trusted CRO agencies.
What are the steps to increase classified AOV?
1. Data tracking setup health check. 2. Detect the most serious AOV step in the funnel and get accurate and quantitative data on the cause of it. 3. Make a new version of the UI/UX and copy. 4. Develop an experiment and do rigid QA. 5. Create a statistical analysis of the results!
How to track AOV growth?
We calculate growth based on A/B test results. If you haven't heard of A/B testing, it's dividing the users between two or more versions of the same funnel step to get a big enough sample size of the effect on the AOV. We do a data tracking health check before starting with optimization, to make sure the data is correct and approve ways to calculate the AOV.
What is AOV?
If you're in your first job in in classified then the first step is to learn not only the key metrics such as AOV and their formulas, but also their interconnectedness, ways, processes, tactics, strategies to increase it and the basics of data analytics, in order to evaluate the results. Schedule a strategy session with one of our senior optimization consultants to get detailed answers to your specific questions.
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