The majority of conversion rate optimization agencies don't give any guarantees on classified ad revenue growth results and simply ask for a fixed monthly cost without any uplift obligations.
We estimate potential growth opportunities before we accept a project so that we can forecast a specific percentage of increase of ad revenue that we guarantee by an agreed date.
As an example, it could be 11% total ad revenue improvement in four months.
In case of not delivering on time, which happens in 4-7% of cases, we perform more experiments for FREE until we achieve the forecasted ad revenue growth.
Sounds fair? This forecast of guaranteed results is based on our experience of running experiments on 26 million monthly users of our clients in classified and understanding of ad revenue benchmarks.
How do we optimize classified ad revenue?
Ask them about the experience with:
All conversion optimization firms assert to have conversion rate optimization process experience and pitch the same story of their mastery in UX research and A/B testing.
And you should have some hard skills to assess the level of this expertise at the interview stage, which could be difficult.
How do you choose if you can't do a technical assessment on analytics skills and A/B testing? In this case you can look at their expertise in the same business model, as any classified has similar challenges and analytics frameworks.
Isn't it handy when a conversion optimization firm has already conducted the same research on millions of users and gathered insights on how to improve ad revenue? However, different business models typically have completely unique tech and data tracking stacks that need different skills, approaches and mindsets.
And if you choose an agency for their expertise, you don t want the agency to be winging it or find them hastily hiring new team members to fill in gaps in their team, right? Last but not least is market expertise, which is mostly about knowing particular customer needs.
And that's the main area of the analytics if the CRO agency already shows the business model experience.
So it's obviously a clear differentiator if the agency has that, but it dramatically narrows the pool of agencies with all three pillars (process, classified, and industry expertise).
However, if the CRO agency has optimized 322 clients as we have, then they most likely have experience in a similar industry to you.
And even if it's from a different business model it could be even more valuable as it can uncover uncommon ad revenue optimization tactics that your competition may be not use right now.
How to create an effective ad revenue optimization strategy?
With the experience of optimizing a number of classified clients, we understood that there is no “one-size fits all” list of top-performing techniques to optimize ad revenue. The core value is in the level of execution of quantitative analytics and UX research that results in statistically valid conclusions on the most problematic leak. The top performing best practices for ad revenue optimization most likely already utilized by your competition and no longer drive desired growth. And the expertise of a conversion rate optimization company is invent new mechanics, utilizing processes from other markets that are not yet implemented by the competition.
What is the pricing of ad revenue CRO services?
This depends on the quantity of monthly users, user flows and conversion rates to estimate the amount of experiments, the required uplift and the complexity of achieving that.
What happens if the forecasted ad revenue uplift is not delivered?
We do more A/B tests free of charge until we deliver the promised ad revenue results. This obligation is included in the contract and we do this anyway maintain the name of one of the most trusted conversion rate optimization agencies.
What are the steps to grow classified ad revenue?
1. Data infrastructure health check. 2. Detect the most serious ad revenue step in the funnel and get accurate and quantitative data on the reason behind it. 3. Create a new version of the UI and copywriting. 4. Code an experiment and conduct rigid quality assurance. 5. Calculate the results!
How to measure ad revenue improvement?
We calculate growth based on A/B test data sets. If you're new to it, it's dividing the users between different variations of the same funnel step to gain a big enough sample size of the effect on the ad revenue. We do a conversion tracking health check before starting with optimization, to be confident that the data is correct and agree on the methodology to calculate the ad revenue.
What is ad revenue?
If have just started a career in classified then the first step is to learn not only the most critical KPIs such as ad revenue and their definitions, but also their interdependence, ways, processes, tactics, strategies to improve it and the basics of data engineering, in order to understand the results. Book a consultation with one of our most experienced conversion optimization experts to save a few years learning answers on these questions.
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Schedule a FREE consultation to get:
Schedule a FREE consultation to get:
Schedule a FREE consultation to get:
