The majority of CRO agencies don't promise any guarantees on blog pages per session improvement and simply ask for a fixed monthly cost avoiding any growth KPIs.
We conduct research before we start working in order to forecast a specific percentage of increase of pages per session that we guarantee by an agreed date.
As an example, it could be 5% total pages per session uplift in three months.
In case of not delivering by the deadline, which happens in 4-7% of cases, we make more experiments for FREE until we deliver the promised pages per session growth.
Sounds fair? This estimation of guaranteed results is based on our experience of conversion optimization on 21 million monthly users of our clients in blog and understanding of pages per session average conversion rates.
How do we optimize blog pages per session?
Ask them about the expertise in:
All conversion rate optimization agencies claim to have CRO process competence and preach the same story of their mastery in UX research and A/B testing.
And the client should have some experience to judge the depth of these skills on initial calls, which could be challenging.
What do you do if you can't do a technical interview on analytics skills and A/B testing? The simple solution is to ask for their expertise in a similar business model, as any blog has similar problems and analytics frameworks.
Isn't it great when your contractor has already carried out the same research on millions of users and obtained insights on how to optimize pages per session? On the other hand, each business model has completely unique tech and analytics stacks that require different specialists, methodologies and mindsets.
And if you hire an agency for their expertise, you don t expect the agency to be winging it or find them hastily hiring new team members to cover gaps in their team, right? Last but not least is market expertise, which is mostly about understanding particular customer requirements.
And that's the primary area of the research if the CRO agency already boasts the business model expertise.
So it's definitely a clear differentiator if the contractor has that, but it dramatically narrows the choice of agencies that have all three components (process, blog, and industry experience).
But if the agency has helped to grow 327 clients as we have, then they most likely have success stories in the same industry as yours.
And even if it's from a different business model it could be even more valuable as it can uncover fresh pages per session growth hacks that your competition may be not use right now.
How will you increase our blog pages per session?
After working with a number of blog clients, we understood that there is no “one-size fits all” list of top-performing strategies to optimize pages per session. The key is in the depth of quantitative analytics and UX research that results in statistically valid data on the biggest leak. The universal best practices for pages per session optimization are typically already implemented by your competition and already don't drive significant additional uplift. And the expertise of a conversion optimization agency is to be on the cutting edge of mechanics, utilizing processes from other industries that are not currently implemented by competitors.
What is the price of pages per session CRO services?
The price depends on the volume of monthly traffic, funnels and conversion rates to estimate the volume of experiments, the required uplift and the difficulty of executing that.
What happens if the promised pages per session improvement is not delivered?
We do more A/B tests free of charge until we bring the promised pages per session growth. This term is included in the contract and we execute this promise anyway to further the name of one of the most trusted CRO agencies.
What are the steps to optimize blog pages per session?
1. Data tracking health check. 2. Find the most problematic pages per session step in the funnel and get quantitative and accurate data on the reason behind it. 3. Make an alternativedesign and copy. 4. Code an A/B test and conduct detailed QA. 5. Report the results!
How to track pages per session growth?
We calculate the impact on pages per session based on A/B test data sets. If you're new to it, it's splitting the visitors between two or more variants of the same funnel step to get statistically valid data on the impact on the pages per session. We do a data tracking health check before starting with optimization, to make sure the data is not polluted and agree on the formula to calculate the pages per session.
What is pages per session?
If you're in your first job in in blog then you should learn not only the key metrics such as pages per session and their formulas, but also their connection to each other, ways, processes, tactics, strategies to optimize it and the main principles of data tracking, so that you're able to grasp the optimization efforts. Book a strategy session with our senior optimization specialists to save a few years learning answers on these questions.
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