The majority of CRO firms don't give any guarantees on blog CTR uplift and simply invoice a fixed monthly rate without any uplift KPIs.
We conduct research before we accept a project in order to forecast a specific percentage of growth of CTR that we can achieve by an agreed time milestone.
For example, it could be 12% total CTR growth in 2 months.
In case of not delivering on time, which happens in 4-7% of projects, we conduct more experiments for FREE until we deliver the forecasted CTR growth.
Sounds good? This promise of guaranteed growth is based on our experience of conversion optimization on 32 million monthly users of our clients in blog and understanding of CTR average conversion rates.
How do we optimize blog CTR?
Ask them about the expertise in:
The majority of conversion rate optimization agencies assert to have CRO process competence and propagate the same things about their skills in quantitative research and experiments.
And you should have at least enough experience to assess the depth of this expertise at the interview stage, which could be challenging.
How do you choose if you can't do a competence interview on data tracking and experimentation? In this case you can ask for their track record in a similar business model, as any blog has similar challenges and optimization methodologies.
Isn't it handy when an agency has already carried out the same analytics on millions of users and gathered data on how to improve CTR? On the flip side, each business model has completely unique technical and analytics stacks that need different teams, methodologies and values.
And if you choose a contractor for their expertise, you don t want the agency to operate entirely on a trial and error basis or find them quickly recruiting new team members to fill in skill shortages, right? Last but not least is industry expertise, which is all about understanding your customer demands.
And that's the primary goal of the research if the CRO agency already has the business model experience.
So it's obviously a killer competitive advantage if the agency has that, but it dramatically narrows the pool of CRO agencies with all three components (process, blog, and industry expertise).
But if the conversion optimization firm has worked with 325 clients as we have, then they likely have case studies in a similar industry to yours.
And even if it's from a different business model it could be even more beneficial as it can bring new CTR growth hacks that your competitors may be not have yet.
What are the best techniques to improve CTR?
After working with a number of blog customers, we understood that there is no universal list of top-performing strategies to optimize CTR. The вЂќsecret sauceвЂќ is in the depth of quantitative analytics and UX research that results in strong conclusions on the most problematic bottleneck. The most effective best practices for CTR optimization are typically already utilized by your competition and already don't drive significant additional uplift. And the function of a conversion rate optimization company is invent new tactics, leveraging processes from other industries that are not currently well-known by competitors.
What is the price of CTR conversion optimization services?
The price depends on the volume of monthly traffic, funnels and the amount of transactions to estimate the number of experiments, the required results and the difficulty of delivering that.
What happens if the promised CTR growth is not achieved?
We do more split-tests for free until we bring the promised CTR growth. This term is in the contract and we execute this promise anyway to further the authority of one of the most trusted conversion rate optimization agencies.
What are the steps to increase blog CTR?
1. Analytics setup audit. 2. Detect the most problematic CTR step in the funnel and get quantitative and accurate data on the cause of it. 3. Create an alternativedesign and copywriting. 4. Build an A/B test and conduct rigid QA. 5. Calculate the results!
How to measure CTR improvement?
We measure the impact on CTR based on experiment data sets. If you're new to it, it's splitting the visitors between two or more variants of the same funnel step to get statistically valid data on the impact on the CTR. We do a data tracking health check before starting with experimentation, to make sure the data is correct and agree on the methodology to calculate the CTR.
What is CTR?
If have just started a career in blog then you should learn not only the main metrics such as CTR and their formulas, but also their interdependence, ways, processes, tactics, strategies to grow it and the basics of data engineering, in order to understand the results. Schedule a strategy session with one of our most experienced CRO managers to save a few years learning answers on these questions.
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