Conversion rate optimization agency
microsoft combinator
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Blog CTR optimization

microsoftcombinator

Guaranteed growth results

The majority of CRO firms don't give any guarantees on blog CTR uplift and simply invoice a fixed monthly rate without any uplift KPIs.

We conduct research before we accept a project in order to forecast a specific percentage of growth of CTR that we can achieve by an agreed time milestone.

For example, it could be 12% total CTR growth in 2 months.

In case of not delivering on time, which happens in 4-7% of projects, we conduct more experiments for FREE until we deliver the forecasted CTR growth.

Sounds good? This promise of guaranteed growth is based on our experience of conversion optimization on 32 million monthly users of our clients in blog and understanding of CTR average conversion rates.

How do we optimize blog CTR?

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Experience increasing blog CTR

We have delivered about 478 A/B tests for 45 blog projects and in most cases we worked on CTR optimization. Let us send you the most similar blog case studies for similar market.

There are three critical characteristics to check when you evaluate the experience of a CRO agency.

Ask them about the expertise in:

  1. process
  2. blog
  3. market.

The majority of conversion rate optimization agencies assert to have CRO process competence and propagate the same things about their skills in quantitative research and experiments.

And you should have at least enough experience to assess the depth of this expertise at the interview stage, which could be challenging.

How do you choose if you can't do a competence interview on data tracking and experimentation? In this case you can ask for their track record in a similar business model, as any blog has similar challenges and optimization methodologies.

Isn't it handy when an agency has already carried out the same analytics on millions of users and gathered data on how to improve CTR? On the flip side, each business model has completely unique technical and analytics stacks that need different teams, methodologies and values.

And if you choose a contractor for their expertise, you don t want the agency to operate entirely on a trial and error basis or find them quickly recruiting new team members to fill in skill shortages, right? Last but not least is industry expertise, which is all about understanding your customer demands.

And that's the primary goal of the research if the CRO agency already has the business model experience.

So it's obviously a killer competitive advantage if the agency has that, but it dramatically narrows the pool of CRO agencies with all three components (process, blog, and industry expertise).

But if the conversion optimization firm has worked with 325 clients as we have, then they likely have case studies in a similar industry to yours.

And even if it's from a different business model it could be even more beneficial as it can bring new CTR growth hacks that your competitors may be not have yet.

1. 23-34% experiment success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
2. Privileged to manage experiments on 179 million users per month.
3. Advanced experimentation statistics.

What is a average blog CTR?

The initial goal of blog conversion optimization process is to find the most critical drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you know that your current CTR is good or bad? Obviously the key element is to get valid and up-to-date statistics on blog CTR benchmarks in your industry. Ask for blog CTR benchmarks and a strategy session on ways to grow.

 

Frequently asked questions

  • What are the best techniques to improve CTR?

    After working with a number of blog customers, we understood that there is no universal list of top-performing strategies to optimize CTR. The ”secret sauce” is in the depth of quantitative analytics and UX research that results in strong conclusions on the most problematic bottleneck. The most effective best practices for CTR optimization are typically already utilized by your competition and already don't drive significant additional uplift. And the function of a conversion rate optimization company is invent new tactics, leveraging processes from other industries that are not currently well-known by competitors.

  • What is the price of CTR conversion optimization services?

    The price depends on the volume of monthly traffic, funnels and the amount of transactions to estimate the number of experiments, the required results and the difficulty of delivering that.

  • What happens if the promised CTR growth is not achieved?

    We do more split-tests for free until we bring the promised CTR growth. This term is in the contract and we execute this promise anyway to further the authority of one of the most trusted conversion rate optimization agencies.

  • What are the steps to increase blog CTR?

    1. Analytics setup audit. 2. Detect the most problematic CTR step in the funnel and get quantitative and accurate data on the cause of it. 3. Create an alternativedesign and copywriting. 4. Build an A/B test and conduct rigid QA. 5. Calculate the results!

  • How to measure CTR improvement?

    We measure the impact on CTR based on experiment data sets. If you're new to it, it's splitting the visitors between two or more variants of the same funnel step to get statistically valid data on the impact on the CTR. We do a data tracking health check before starting with experimentation, to make sure the data is correct and agree on the methodology to calculate the CTR.

  • What is CTR?

    If have just started a career in blog then you should learn not only the main metrics such as CTR and their formulas, but also their interdependence, ways, processes, tactics, strategies to grow it and the basics of data engineering, in order to understand the results. Schedule a strategy session with one of our most experienced CRO managers to save a few years learning answers on these questions.

What do our customers say about us?

Alina Volchek - CMO, Depositphotos.com (USA)
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Depositphotos logo
Alina Volchek
CMO,
Depositphotos.com (USA)
Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Auto RIA logo
Ihor Hromada
Auto.ria.com (Ukraine)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Markus - CEO, Moonmagic (USA)
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Moonmagic logo
Markus
CEO,
Moonmagic (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
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Nicholas A. Michalak
Founder, Somnifix (USA)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
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Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other blog conversion rates do you need to improve?

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