The majority of CRO companies don't give any guarantees on blog cpm uplift and just ask for a fixed monthly rate without any growth commitments.
We conduct research before we accept a project so that we can forecast a specific percentage of uplift of cpm that we guarantee by an agreed date.
For instance, it could be 11% total cpm uplift in four months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we make more experiments FREE of charge until we provide the forecasted cpm growth.
Sounds interesting? This promise of guaranteed uplift is based on our experience of experimentation on 28 million monthly users of our clients in blog and understanding of cpm average conversion rates.
How do we optimize blog cpm?
Ask them about the expertise in:
The majority of conversion optimization firms claim to have conversion optimization process expertise and pitch the same story of their mastery in analytics and experiments.
And you should have some hands-on experience to judge the level of this experience during the pre-sale stage, which could be challenging.
How do you choose if you can't do a technical interview on data analytics and A/B testing? The simple solution is to look at their track record in the same business model, as any blog has similar pain points and processes.
Isn't it useful when your contractor has already carried out similar analytics on millions of users and obtained insights on how to optimize CPM? On the other hand, different business models typically have completely unique technical and data tracking stacks that need distinct teams, methodologies and mindsets.
And if you hire an agency expecting a turnkey solution, you don t want the agency to be inexperienced or find them hastily recruiting freelancers to cover gaps in their team, right? Not least of all is industry experience, which is all about understanding unique user demands.
And that's the main goal of the analytics if the CRO agency already has the business model experience.
So it's definitely a clear advantage if the contractor has that, but it dramatically narrows the choice of contractors that have all three pillars (process, blog, and industry expertise).
However, if the CRO agency has worked with 322 clients like we have, then they most likely have case studies in the same industry as yours.
And even if it's from a different business model it could be even more useful as it can uncover new CPM growth hacks that your competitors may be not utilize yet.
How will you increase our blog CPM?
After working with a number of blog clients, we understood that there is no universal list of top-performing ways to optimize CPM. The core value is in the level of execution of quantitative and qualitative research that results in statistically valid data on the biggest bottleneck. The top performing best practices for CPM optimization most likely already implemented by competitors and already don't bring desired growth. And the function of a conversion rate optimization agency is invent new mechanics, using expertise from other industries that are not currently implemented by the competition.
What is the pricing of CPM conversion optimization services?
Pricing depends on the amount of of monthly traffic, funnels and conversion rates to estimate the volume of experiments, the required results and the difficulty of achieving that.
What happens if the forecasted CPM growth is not achieved?
We do more split-tests free of charge until we obtain the promised CPM uplift. This obligation is in the contract and we do this anyway to further the authority of one of the most respected CRO agencies.
What is the process to increase blog CPM?
1. Data tracking setup health check. 2. Investigate the most serious CPM step in the funnel and get quantitative and accurate data on the reason behind it. 3. Create an alternativeUI/UX and copywriting. 4. Code an A/B test and do detailed QA. 5. Calculate the results!
How to calculate CPM growth?
We estimate growth based on A/B test data sets. If you're new to it, it's dividing the traffic between different variants of the same UX element to get a big enough sample size of the effect on the CPM. We do a data tracking health check before starting with optimization, to make sure the data is valid and agree on the methodology to calculate the CPM.
What is cpm?
If have just started a career in blog then the first step is to learn not only the most critical metrics such as CPM and their definitions, but also their interdependence, ways, processes, tactics, strategies to grow it and the basics of data engineering, so that you're able to estimate the results. Schedule a consultation with our leading conversion rate optimization experts to save a few years learning answers on these questions.
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