Conversion rate optimization agency
microsoft combinator
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Blog CPM optimization

microsoftcombinator

Pay only for actual cpm growth

The majority of CRO companies don't give any guarantees on blog cpm uplift and just ask for a fixed monthly rate without any growth commitments.

We conduct research before we accept a project so that we can forecast a specific percentage of uplift of cpm that we guarantee by an agreed date.

For instance, it could be 11% total cpm uplift in four months.

In case of not delivering by the deadline, which happens in 4-7% of projects, we make more experiments FREE of charge until we provide the forecasted cpm growth.

Sounds interesting? This promise of guaranteed uplift is based on our experience of experimentation on 28 million monthly users of our clients in blog and understanding of cpm average conversion rates.

How do we optimize blog cpm?

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Experience optimizing blog cpm

We have carried out about 391 A/B tests for 43 blog projects and the majority asked for CPM optimization. Request the most similar blog case studies for similar industry.

There are three important elements to look at when you assess the track record of a CRO agency.

Ask them about the expertise in:

  1. process
  2. blog
  3. industry.

The majority of conversion optimization firms claim to have conversion optimization process expertise and pitch the same story of their mastery in analytics and experiments.

And you should have some hands-on experience to judge the level of this experience during the pre-sale stage, which could be challenging.

How do you choose if you can't do a technical interview on data analytics and A/B testing? The simple solution is to look at their track record in the same business model, as any blog has similar pain points and processes.

Isn't it useful when your contractor has already carried out similar analytics on millions of users and obtained insights on how to optimize CPM? On the other hand, different business models typically have completely unique technical and data tracking stacks that need distinct teams, methodologies and mindsets.

And if you hire an agency expecting a turnkey solution, you don t want the agency to be inexperienced or find them hastily recruiting freelancers to cover gaps in their team, right? Not least of all is industry experience, which is all about understanding unique user demands.

And that's the main goal of the analytics if the CRO agency already has the business model experience.

So it's definitely a clear advantage if the contractor has that, but it dramatically narrows the choice of contractors that have all three pillars (process, blog, and industry expertise).

However, if the CRO agency has worked with 322 clients like we have, then they most likely have case studies in the same industry as yours.

And even if it's from a different business model it could be even more useful as it can uncover new CPM growth hacks that your competitors may be not utilize yet.

1. 23-34% success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
2. Executing a whole CRO process including experiment development
3. World-class A/B testing methodology.

What is a good blog cpm?

The first task of blog conversion optimization process is to choose the most critical leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you decide that your current CPM is good or bad? Obviously the vital element is to find trustworthy and up-to-date statistics on blog CPM benchmarks in your industry. Request blog CPM average rates and a strategy session on ways to improve.

 

Frequently asked questions

  • How will you increase our blog CPM?

    After working with a number of blog clients, we understood that there is no universal list of top-performing ways to optimize CPM. The core value is in the level of execution of quantitative and qualitative research that results in statistically valid data on the biggest bottleneck. The top performing best practices for CPM optimization most likely already implemented by competitors and already don't bring desired growth. And the function of a conversion rate optimization agency is invent new mechanics, using expertise from other industries that are not currently implemented by the competition.

  • What is the pricing of CPM conversion optimization services?

    Pricing depends on the amount of of monthly traffic, funnels and conversion rates to estimate the volume of experiments, the required results and the difficulty of achieving that.

  • What happens if the forecasted CPM growth is not achieved?

    We do more split-tests free of charge until we obtain the promised CPM uplift. This obligation is in the contract and we do this anyway to further the authority of one of the most respected CRO agencies.

  • What is the process to increase blog CPM?

    1. Data tracking setup health check. 2. Investigate the most serious CPM step in the funnel and get quantitative and accurate data on the reason behind it. 3. Create an alternativeUI/UX and copywriting. 4. Code an A/B test and do detailed QA. 5. Calculate the results!

  • How to calculate CPM growth?

    We estimate growth based on A/B test data sets. If you're new to it, it's dividing the traffic between different variants of the same UX element to get a big enough sample size of the effect on the CPM. We do a data tracking health check before starting with optimization, to make sure the data is valid and agree on the methodology to calculate the CPM.

  • What is cpm?

    If have just started a career in blog then the first step is to learn not only the most critical metrics such as CPM and their definitions, but also their interdependence, ways, processes, tactics, strategies to grow it and the basics of data engineering, so that you're able to estimate the results. Schedule a consultation with our leading conversion rate optimization experts to save a few years learning answers on these questions.

What do our customers say about us?

Nicholas A. Michalak - Founder, Somnifix (USA)
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Somnifix logo
Nicholas A. Michalak
Founder, Somnifix (USA)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine)
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Leboutique logo
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Virginia Boys Kitchens logo
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
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Markus
CEO,
Moonmagic (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Logo UIA
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other blog KPIs we can we help you to improve?

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                    Schedule a FREE consultation to get:

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