The majority of CRO firms don't give any guarantees on improvement in decreasing blog bounce rate and simply ask for a fixed monthly cost avoiding any growth responsibility.
We conduct preliminary quantitative analytics before we accept a new client so that we can forecast a specific percentage of bounce rate reduction that we guarantee by an agreed deadline.
As an example, we could guarantee to reduce total bounce rate by 7% in 4 months.
In case of not delivering on time, which happens in 4-7% of cases, we conduct more experiments for FREE until we deliver the forecasted growth.
Sounds good? This estimation of guaranteed results is based on our experience of conducting A/B tests on 26 million monthly users of our clients in blog and understanding of bounce rate benchmarks.
How do we optimize blog bounce rate?
Ask them about the expertise in:
Most CRO agencies claim to have CRO process competence and propagate the same things about their capability in analytics and experiments.
And you should have some hands-on experience to judge the depth of this expertise during the pre-sale stage, which could be hard to do.
How do you choose if you can't do a technical assessment on analytics skills statistics? In this case you can look at their track record in a similar business model, as any blog has similar pain points and best practices.
Isn't it useful when an agency has already conducted similar research on millions of users and gained data on how to decrease bounce rate? However, each business model has completely unique technical and data tracking stacks that require different teams, approaches and mindsets.
And if you choose an agency not to micro-manage, you don t expect the agency to be doing important things for the first time or find them quickly hiring new team members to cover gaps in their team, right? Just as important is market experience, which is mostly about knowing particular customer requirements.
And that's the main goal of the research if the agency already demonstrates the business model experience.
So it's clearly a killer benefit if the contractor has that, but it dramatically decreases the shortlist of agencies with all three pillars (process, blog, and industry expertise).
However, if the CRO agency has helped to grow 324 clients like we have, then they likely have case studies in you.
And even if it's from a different business model it could be even more valuable as it can uncover fresh bounce rate growth hacks that your competitors may be not use right now.
How to create an effective bounce rate optimization strategy?
After working with a number of blog optimization projects, we understood that there is no “one-size fits all” list of top-performing tactics to improve bounce rate. The key is in the combination of quantitative and qualitative research that results in statistically valid insights on the top-priority bottleneck. The universal best practices for bounce rate optimization are most likely already implemented by competitors and no longer bring desired growth. And the function of a conversion rate optimization company is to be on the cutting edge of tactics, utilizing expertise from other markets that are not currently implemented by the competition.
What is the price of bounce rate conversion optimization services?
This depends on the volume of users per month, user flows and conversion rates to calculate the volume of experiments, the needed growth and the complexity of executing that.
What happens if the forecasted bounce rate decrease is not delivered?
We do more split-tests for free until we obtain the promised blog decrease. This obligation is in the contract and we execute this promise anyway maintain the name of one of the most respected CRO agencies.
What is the process to decrease bounce rate?
1. Data tracking audit. 2. Find the most problematic bounce rate bottleneck and get accurate and quantitative data on the reason behind it. 3. Create an alternativeUI and copy. 4. Build an experiment and perform detailed QA. 5. Report the results!
How to measure bounce rate decrease?
We estimate growth based on split-test data. If you haven't heard of A/B testing, it's dividing the users between different variants of the same page to get statistically valid data on the effect on the bounce rate. We do a data setup audit before starting with A/B testing, to be confident that the data is valid and agree on the formula to calculate the bounce rate.
What is bounce rate?
If you're in your first job in in blog optimization then you should learn not only the key KPI definitions, but also their interrelatedness, ways, processes, tactics, strategies to improve it and the main principles of data tracking, so that you can evaluate the optimization efforts. book a call with one of our most experienced optimization experts to get detailed answers to your specific questions.
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