Conversion rate optimization agency
microsoft combinator
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Online course offer conversion optimization

microsoftcombinator

Forecast on guaranteed offer conversion growth

The majority of CRO companies don't give any guarantees on online course offer conversion growth results and just invoice a fixed monthly rate avoiding any uplift KPIs.

We conduct research before we make an offer in order to forecast a specific percentage of increase of offer conversion that we guarantee by an agreed deadline.

As an example, it could be 8% total offer conversion uplift in four months.

In case of not delivering by the deadline, which happens in 4-7% of cases, we conduct more experiments for FREE until we deliver the forecasted offer conversion growth.

Sounds fair? This estimation of guaranteed growth is based on our experience of optimization on 36 million monthly users of our clients in online course and understanding of offer conversion benchmarks.

How do we optimize online course offer conversion?

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Expertise optimizing online course offer conversion

We have conducted about 478 A/B tests for 45 online course projects and the majority asked for offer conversion optimization. Let us send you the most relevant online course case studies for similar industry.

There are three major factors to weigh up when you examine the expertise of a CRO agency.

Ask them about the expertise in:

  1. process
  2. online course
  3. market.

All conversion optimization firms claim to have conversion optimization process expertise and pitch the same things about their mastery in analytics and A/B testing.

And the client should have some hands-on experience to judge the level of this experience during the pre-sale stage, which could be challenging.

What do you do if you can't do a technical interview on data engineering and A/B testing? In this case you can look at their expertise in a similar business model, as any online course has similar problems and analytics frameworks.

Isn't it great when a conversion optimization firm has already carried out similar research on millions of users and gained data on how to optimize offer conversion? However, different business models typically have completely unique tech and analytics stacks that need different skills, methodologies and mindsets.

And if you hire an agency for their expertise, you don t expect the agency to operate entirely on a trial and error basis or find them quickly hiring freelancers to cover skill shortages, right? Last but not least is market experience, which is mostly about understanding unique user demands.

And that's the primary area of the research if the CRO agency already shows the business model expertise.

So it's definitely a killer differentiator if the agency has that, but it dramatically decreases the shortlist of contractors with all three pillars (process, online course, and industry expertise).

But if the conversion optimization firm has optimized 327 clients as we have, then they likely have experience in the same industry as yours.

And even if it's from a different business model it could be even more beneficial as it can uncover uncommon offer conversion growth hacks that your competition may be not utilize yet.

1. Executing a whole CRO process including experiment development
2. Expertise of conversion to transaction CRO for the most complicated cases
3. Privileged to run A/B/n tests on 177 m. monthly users.

What is a average online course offer conversion?

The initial step of online course conversion optimization process is to detect the most critical leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you decide that your current offer conversion has the highest growth potential? Evidently the critical element is to find correct and recent numbers on online course offer conversion benchmarks in your industry. Request online course offer conversion benchmarks and a consultation on tactics to improve.

 

Frequently asked questions

  • What are the best techniques to improve offer conversion?

    After growing a number of online course customers, we understood that there is no universal list of top-performing strategies to improve offer conversion. The key is in the level of execution of data analytics and UX research that results in strong insights on the most problematic drop off. The top performing best practices for offer conversion optimization most likely already implemented by your competition and already don't bring desired growth. And the expertise of a conversion rate optimization agency is to be on the cutting edge of strategies, leveraging expertise from other industries that are not yet implemented by the competition.

  • What is the pricing of offer conversion CRO services?

    Pricing depends on the quantity of users per month, funnels and number of conversions to estimate the number of experiments, the needed uplift and the difficulty of delivering that.

  • What happens if the promised offer conversion uplift is not delivered?

    We do more split-tests free of charge until we bring the promised offer conversion results. This obligation is included in the contract and we execute this promise anyway to further the reputation of one of the most respected conversion rate optimization agencies.

  • What are the steps to optimize online course offer conversion?

    1. Data tracking setup audit. 2. Investigate the biggest offer conversion step in the funnel and get quantitative and accurate data on the reason behind it. 3. Prepare an alternativedesign and copy. 4. Build an experiment and conduct rigid quality assurance. 5. Create a statistical analysis of the results!

  • How to measure offer conversion growth?

    We measure growth based on experiment data sets. If you're new to it, it's dividing the visitors between two or more variants of the same page to collect statistical significance of the effect on the offer conversion. We do a data tracking health check before starting with optimization, to make sure the data is not polluted and discuss the methodology to calculate the offer conversion.

  • What is offer conversion?

    If you're in your first job in in online course then the first step is to learn not only the most critical metrics such as offer conversion and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to optimize it and the basics of data analytics, in order to understand the results. Schedule a strategy session with our senior CRO consultants to get detailed answers to your specific questions.

What do our customers say about us?

Nicholas A. Michalak - Founder, Somnifix (USA)
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Somnifix logo
Nicholas A. Michalak
Founder, Somnifix (USA)
Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Prom ua logo
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Andrey Zdor - CEO, Bigl (Ukraine)
The team from the Conversion Rate Store produced the most profitable UX solution of all that have ever been tested on Bigl.ua
Bigl logo
Andrey Zdor
CEO, Bigl (Ukraine)
Alina Volchek - CMO, Depositphotos.com (USA).
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Logo Depositphotos
Alina Volchek
CMO,
Depositphotos.com (USA)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
Logo Somnifix
Nicholas A. Michalak
Founder, Somnifix (USA)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Logo Cook Smarts
Jess Dang
Founder, Cook Smarts (USA)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
Logo Moonmagic
Markus
CEO,
Moonmagic (USA)

What other online course KPIs we can we help you to improve?

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                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




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                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
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                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




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