The majority of conversion optimization agencies don't give any guarantees on online course cross-sell uplift and simply bill a fixed monthly fee avoiding any growth responsibility.
We estimate potential growth opportunities before we start working in order to forecast a specific percentage of increase of cross-sell that we guarantee by an agreed date.
For instance, it could be 12% total cross-sell growth in 2 months.
In case of not delivering by the deadline, which happens in 4-7% of projects, we do more A/B tests FREE of charge until we achieve the forecasted cross-sell growth.
Sounds good? This forecast of guaranteed results is based on our experience of optimization on million monthly users of our clients in online course and understanding of cross-sell average conversion rates.
How do we optimize online course cross-sell?
Ask them about the experience with:
Most CRO agencies assert to have conversion optimization process experience and preach the same story of their capability in UX research and A/B testing.
And the client should have at least enough hard skills to assess the depth of this experience on initial calls, which could be hard to do.
How do you choose if you can't do a competence interview on data tracking and experimentation? The simple solution is to ask for their experience in a similar business model, as any online course has similar challenges and processes.
Isn't it handy when a conversion optimization firm has already carried out the same analytics on millions of users and gained insights on how to improve cross-sell? However, each business model has completely unique technical and analytics stacks that require distinct skills, processes and values.
And if you choose an agency not to micro-manage, you don t expect the agency to be winging it or find them hastily hiring new team members to cover skill shortages, right? Just as important is industry expertise, which is all about understanding unique customer requirements.
And that's the main focus of the analytics if the CRO agency already shows the business model expertise.
So it's clearly a clear advantage if the contractor has that, but it dramatically decreases the shortlist of agencies with all three components (process, online course, and industry experience).
But if the CRO agency has worked with 319 clients as we have, then they most likely have success stories in the same market as yours.
And even if it's from a different business model it could be even more beneficial as it can uncover uncommon cross-sell optimization tactics that your competitors may be not have yet.
What are the best techniques to improve cross-sell?
With the experience of optimizing a number of online course clients, we understood that there is no universal list of top-performing tactics to optimize cross-sell. The key is in the level of execution of quantitative and qualitative research that results in strong insights on the top-priority leak. The top performing best practices for cross-sell optimization are typically already used by competitors and no longer bring desired uplift. And the function of a CRO firm is to be on the cutting edge of strategies, utilizing experience from other markets that are not yet implemented by the competition.
What is the price of cross-sell conversion optimization services?
The price depends on the amount of of monthly users, funnels and number of conversions to calculate the number of a/b tests, the needed growth and the complexity of achieving that.
What happens if the forecasted cross-sell growth is not delivered?
We do more split-tests for free until we obtain the promised cross-sell results. This obligation is in the contract and we execute this promise anyway to further the reputation of one of the most respected conversion rate optimization agencies.
What are the steps to grow online course cross-sell?
1. Data tracking audit. 2. Find the most problematic cross-sell step in the funnel and get quantitative and accurate data on the reason behind it. 3. Create a new version of theUX and copywriting. 4. Build an experiment and perform detailed QA. 5. Create a statistical analysis of the results!
How to calculate cross-sell uplift?
We measure growth based on A/B test results. If you haven't heard of A/B testing, it's dividing the traffic between two or more versions of the same UX element to gain statistical significance of the impact on the cross-sell. We do a conversion tracking health check before starting with optimization, to make sure the data is valid and agree on ways to calculate the cross-sell.
What is cross-sell?
If you're in your first job in in online course then you should learn not only the main metrics such as cross-sell and their definitions, but also their interconnections, ways, processes, tactics, strategies to grow it and the main principles of data tracking, so that you're able to estimate the conversion optimization process. Book a strategy session with our most experienced CRO specialists to get a basic understanding of how to track results in cross-sell optimization.
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