Conversion rate optimization agency
microsoft combinator
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Marketplace returning purchases optimization

microsoftcombinator

Pay only for actual returning purchases growth

The majority of conversion optimization agencies don't give any guarantees on marketplace returning purchases optimization results and just charge a fixed monthly cost without any uplift responsibility.

We conduct preliminary quantitative analytics before we accept a project so that we can forecast a specific percentage of growth of returning purchases that we guarantee by an agreed deadline.

For instance, it could be 9% total returning purchases growth in 2 months.

In case of not delivering by the deadline, which happens in 4-7% of instances, we conduct more A/B tests FREE of charge until we deliver the forecasted returning purchases growth.

Sounds fair? This promise of guaranteed growth is based on our experience of optimization on 36 million monthly users of our clients in marketplace and understanding of returning purchases benchmarks.

How do we optimize marketplace returning purchases?

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Experience optimizing marketplace returning purchases

We have delivered approximately 432 A/B tests for 41 marketplace projects and the majority asked for returning purchases optimization. Ask for the most relevant marketplace case studies for similar industry.

There are three primary characteristics to look at when you assess the track record of a conversion rate optimization firm.

Ask them about the experience with:

  1. process
  2. marketplace
  3. same audience.

All CRO agencies claim to have conversion rate optimization process experience and pitch the same things about their mastery in research and experiments.

And the client should have some hard skills to comprehend the depth of these skills at the interview stage, which could be difficult.

What do you do if you can't do a competence interview on analytics skills and experimentation? The simple solution is to ask for their experience in the same business model, as any marketplace has similar problems and optimization methodologies.

Isn't it useful when an agency has already conducted the same research on millions of users and obtained insights on how to optimize returning purchases? On the other hand, different business models typically have completely unique tech and data tracking stacks that need different teams, approaches and mindsets.

And if you choose an agency expecting a turnkey solution, you don t expect the agency to have an entirely trial and error approach or find them hastily hiring new team members to fill in skill shortages, right? Not least of all is industry experience, which is all about knowing unique customer demands.

And that's the main goal of the research if the agency already has the business model experience.

So it's definitely a killer differentiator if the agency has that, but it dramatically narrows the shortlist of contractors that have all three pillars (process, marketplace, and industry experience).

But if the agency has optimized 326 clients like we have, then they likely have experience in the same market as you.

And even if it's from a different business model it could be even more helpful as it can bring fresh returning purchases optimization tactics that your competitors may be not utilize yet.

1. Privileged to conduct experiments on 176 m. users per month.
2. 26-31% experiment win rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
3. Expertise of conversion rate optimization at scale

What is a average marketplace returning purchases?

The first task of marketplace conversion rate optimization process is to detect the biggest drop-off in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you prove that your current returning purchases is good or bad? Clearly the key element is to find correct and recent statistics on marketplace returning purchases benchmarks in your niche. Ask for marketplace returning purchases average rates and a consultation on strategies to improve.

 

Frequently asked questions

  • How to create an effective returning purchases optimization strategy?

    After working with a number of marketplace clients, we understood that there is no universal list of top-performing techniques to optimize returning purchases. The key is in the level of execution of quantitative and qualitative research that results in strong insights on the biggest leak. The top performing best practices for returning purchases optimization most likely already implemented by competitors and already don't drive significant additional uplift. And the value of a conversion optimization agency is invent new strategies, leveraging experience from other industries that are not yet implemented by competitors.

  • What is the pricing of returning purchases CRO services?

    Pricing depends on the amount of of monthly users, user flows and number of conversions to calculate the volume of experiments, the needed uplift and the complexity of delivering that.

  • What happens if the promised returning purchases improvement is not delivered?

    We do more experiments for free until we deliver the promised returning purchases uplift. This term is included in the contract and we execute this promise anyway maintain the name of one of the most respected CRO agencies.

  • What is the process to optimize marketplace returning purchases?

    1. Data infrastructure health check. 2. Find the most problematic returning purchases leak and get accurate and quantitative data on the cause of it. 3. Make an alternativeinterface and copywriting. 4. Develop an A/B test and do rigid quality assurance. 5. Create a statistical analysis of the results!

  • How to measure returning purchases improvement?

    We measure growth based on experiment data. If you're new to it, it's splitting the users between two or more variants of the same funnel step to collect statistically valid data on the effect on the returning purchases. We do a data tracking health check before starting with A/B testing, to make sure the data is correct and approve the methodology to calculate the returning purchases.

  • What is returning purchases?

    If you are new in marketplace then you should learn not only the key metrics such as returning purchases and their definitions, but also their interconnectedness, ways, processes, tactics, strategies to grow it and the basics of data analytics, so that you can understand the optimization efforts. Schedule a call with one of our senior CRO specialists to save a few years learning answers on these questions.

What do our customers say about us?

Alina Volchek - CMO, Depositphotos.com (USA)
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Depositphotos logo
Alina Volchek
CMO,
Depositphotos.com (USA)
Ihor Hromada
Auto.ria.com (Ukraine)
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
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Ihor Hromada
Auto.ria.com (Ukraine)
Jayden V - Hunter Galloway (Australia)
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Hunter Galloway logo
Jayden V
Hunter Galloway (Australia)
Ariel Geifman - Head of Marketing, Syte (Israel)
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
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Ariel Geifman
Head of Marketing, Syte (Israel)
Ryan Newman - Marketing Director, Papaya Global (Israel)
The Conversionrate.store completely turned around our website conversion delivering an 88% increase in the total number of conversions. Their work is logical and smart, both identifying and improving existing funnels and creating new funnels for conversions delivered by excellent UX/UI. We are incredibly happy with their work and highly recommend working with them.
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Ryan Newman
Marketing Director, Papaya Global (Israel)
Jess Dang - Founder, Cook Smarts (USA).
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
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Jess Dang
Founder, Cook Smarts (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines.
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
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Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Logo Virginia Boys Kitchens
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)

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