The majority of CRO agencies don't promise any guarantees on improvement in decreasing classified cart abandonment and just ask for a fixed monthly fee avoiding any uplift KPIs.
We conduct preliminary quantitative analytics before we make an offer in order to forecast a specific percentage of cart abandonment decrease that we guarantee by an agreed date.
For example, our agency could guarantee to decrease total cart abandonment by 7% in 3 months.
In case of not delivering by the deadline, which happens in 4-7% of instances, we conduct more experiments for FREE until we deliver the forecasted growth.
Sounds interesting? This forecast of guaranteed results is based on our experience of experimentation on 36 million monthly users of our clients in classified and understanding of cart abandonment average rates.
How do we optimize classified cart abandonment?
Ask them about the expertise in:
Most CRO agencies assert to have conversion rate optimization process expertise and propagate the same things about their mastery in analytics and experiments.
And you should have at least enough hands-on experience to understand the depth of this experience on initial calls, which could be challenging.
How do you choose if you can't do a technical assessment on data analytics A/B testing? The simple solution is to look at their expertise in the same business model, as any classified has similar challenges and best practices.
Isn't it great when a conversion optimization firm has already carried out the same analytics on millions of users and obtained data on how to reduce cart abandonment? However, each business model has completely unique technical and analytics stacks that require distinct teams, approaches and values.
And if you choose an agency not to micro-manage, you don t want the agency to have an entirely trial and error approach or find them hastily recruiting new team members to fill in skill shortages, right? Last but not least is market experience, which is mostly about knowing unique customer needs.
And that's the primary focus of the research if the agency already demonstrates the business model experience.
So it's definitely a killer advantage if the contractor has that, but it dramatically narrows the choice of contractors that have all three components (process, classified, and industry experience).
But if the agency has helped to grow 325 clients as we have, then they most likely have experience in the same market as yours.
And even if it's from a different business model it could be even more useful as it can bring new cart abandonment growth hacks that your competition may be not use right now.
How will you reduce our classified cart abandonment?
After growing a number of classified optimization projects, we understood that there is no universal list of top-performing processes to improve cart abandonment. The core value is in the depth of quantitative analytics and UX research that results in representative conclusions on the most problematic drop off. The universal best practices for cart abandonment optimization are most likely already implemented by your competition and already don't drive significant additional growth. And the function of a CRO firm is invent new strategies, utilizing expertise from other markets that are not yet implemented by the competition.
What is the pricing of cart abandonment CRO services?
The price depends on the volume of users per month, funnels and conversion rates to estimate the volume of experiments, the needed uplift and the complexity of achieving that.
What happens if the forecasted cart abandonment improvement is not delivered?
We do more experiments for free until we deliver the promised classified improvement. This obligation is in the contract and we do this anyway to further the authority of one of the most respected conversion rate optimization agencies.
What is the process to decrease cart abandonment?
1. Data tracking setup audit. 2. Detect the most problematic cart abandonment leak and get quantitative and accurate data on the reason behind it. 3. Prepare an alternativedesign and copy. 4. Build an experiment and perform rigid QA. 5. Create a statistical analysis of the results!
How to calculate cart abandonment improvement?
We estimate growth based on A/B test data sets. If you're new to it, it's splitting the traffic between two or more variations of the same UX element to gain a big enough sample size of the impact on the cart abandonment. We do a data setup audit before starting with experimentation, to be confident that the data is not polluted and discuss the methodology to calculate the cart abandonment.
What is cart abandonment?
If you are new in classified optimization then the first step is to learn not only the most critical metric definitions, but also their interdependence, ways, processes, tactics, strategies to improve it and the basics of data analytics, in order to understand the results. book a consultation with our leading CRO specialists to get a basic understanding of how to track results in cart abandonment optimization.
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