Conversion rate optimization agency
microsoft combinator
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Classified ad revenue optimization

microsoftcombinator

Forecast on guaranteed ad revenue growth

The majority of conversion rate optimization agencies don't give any guarantees on classified ad revenue growth results and simply ask for a fixed monthly cost without any uplift obligations.

We estimate potential growth opportunities before we accept a project so that we can forecast a specific percentage of increase of ad revenue that we guarantee by an agreed date.

As an example, it could be 11% total ad revenue improvement in four months.

In case of not delivering on time, which happens in 4-7% of cases, we perform more experiments for FREE until we achieve the forecasted ad revenue growth.

Sounds fair? This forecast of guaranteed results is based on our experience of running experiments on 26 million monthly users of our clients in classified and understanding of ad revenue benchmarks.

How do we optimize classified ad revenue?

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Experience increasing classified ad revenue

We have delivered approximately 478 A/B tests for 45 classified projects and in most cases we worked on ad revenue optimization. Let us send you the most relevant classified case studies for similar market.

There are three main elements to consider when you evaluate the track record of a CRO agency.

Ask them about the experience with:

  1. process
  2. classified
  3. market.

All conversion optimization firms assert to have conversion rate optimization process experience and pitch the same story of their mastery in UX research and A/B testing.

And you should have some hard skills to assess the level of this expertise at the interview stage, which could be difficult.

How do you choose if you can't do a technical assessment on analytics skills and A/B testing? In this case you can look at their expertise in the same business model, as any classified has similar challenges and analytics frameworks.

Isn't it handy when a conversion optimization firm has already conducted the same research on millions of users and gathered insights on how to improve ad revenue? However, different business models typically have completely unique tech and data tracking stacks that need different skills, approaches and mindsets.

And if you choose an agency for their expertise, you don t want the agency to be winging it or find them hastily hiring new team members to fill in gaps in their team, right? Last but not least is market expertise, which is mostly about knowing particular customer needs.

And that's the main area of the analytics if the CRO agency already shows the business model experience.

So it's obviously a clear differentiator if the agency has that, but it dramatically narrows the pool of agencies with all three pillars (process, classified, and industry expertise).

However, if the CRO agency has optimized 322 clients as we have, then they most likely have experience in a similar industry to you.

And even if it's from a different business model it could be even more valuable as it can uncover uncommon ad revenue optimization tactics that your competition may be not use right now.

1. 26-31% experiment win rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
2. Experience of conversion rate optimization for well-optimized funnels
3. Executing a whole CRO process including experiment development

What is a good classified ad revenue?

The first goal of classified conversion rate optimization process is to choose the biggest leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you decide that your current ad revenue is good or bad? Obviously the critical factor is to get correct and up-to-date data on classified ad revenue benchmarks in your niche. Ask for classified ad revenue benchmarks and a consultation on strategies to improve.

 

Frequently asked questions

  • How to create an effective ad revenue optimization strategy?

    With the experience of optimizing a number of classified clients, we understood that there is no “one-size fits all” list of top-performing techniques to optimize ad revenue. The core value is in the level of execution of quantitative analytics and UX research that results in statistically valid conclusions on the most problematic leak. The top performing best practices for ad revenue optimization most likely already utilized by your competition and no longer drive desired growth. And the expertise of a conversion rate optimization company is invent new mechanics, utilizing processes from other markets that are not yet implemented by the competition.

  • What is the pricing of ad revenue CRO services?

    This depends on the quantity of monthly users, user flows and conversion rates to estimate the amount of experiments, the required uplift and the complexity of achieving that.

  • What happens if the forecasted ad revenue uplift is not delivered?

    We do more A/B tests free of charge until we deliver the promised ad revenue results. This obligation is included in the contract and we do this anyway maintain the name of one of the most trusted conversion rate optimization agencies.

  • What are the steps to grow classified ad revenue?

    1. Data infrastructure health check. 2. Detect the most serious ad revenue step in the funnel and get accurate and quantitative data on the reason behind it. 3. Create a new version of the UI and copywriting. 4. Code an experiment and conduct rigid quality assurance. 5. Calculate the results!

  • How to measure ad revenue improvement?

    We calculate growth based on A/B test data sets. If you're new to it, it's dividing the users between different variations of the same funnel step to gain a big enough sample size of the effect on the ad revenue. We do a conversion tracking health check before starting with optimization, to be confident that the data is correct and agree on the methodology to calculate the ad revenue.

  • What is ad revenue?

    If have just started a career in classified then the first step is to learn not only the most critical KPIs such as ad revenue and their definitions, but also their interdependence, ways, processes, tactics, strategies to improve it and the basics of data engineering, in order to understand the results. Book a consultation with one of our most experienced conversion optimization experts to save a few years learning answers on these questions.

What do our customers say about us?

Alina Volchek - CMO, Depositphotos.com (USA)
Conversionrate store’s expertise and experience helped us improve the signup phase with more accurate communication and customization of the experience, resulting in 8.3% growth in new user revenue across all countries. We also saw an 18% uplift in conversion rate of new users as a result of rather bold and controversial solution of moving the block with recommended images to a more visible real estate on the main landing pages of organic traffic.
Depositphotos logo
Alina Volchek
CMO,
Depositphotos.com (USA)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Jayden V - Hunter Galloway (Australia)
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Hunter Galloway logo
Jayden V
Hunter Galloway (Australia)
Ariel Geifman - Head of Marketing, Syte (Israel)
We achieved 4X growth in leads with Conversion Rate Store"s team over a period of two months. They have excellent proficiency in data analysis and the creation of CRO recommendations. Highly recommend working with them.
Syte logo
Ariel Geifman
Head of Marketing, Syte (Israel)
Jayden V
Hunter Galloway (Australia).
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
Logo Hunter Galloway
Jayden V
Hunter Galloway (Australia)
Markus - CEO, Moonmagic (USA).
Conversion Rate Store helped us to increase our ARPU by 24% (!) over the past 5 months. I highly recommend working with them, they are very data-driven and all of their recommendations have proven to be extremely helpful in scaling our business.
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Markus
CEO,
Moonmagic (USA)
Ihor Hromada - Auto.ria.com (Ukraine).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
Logo Auto RIA
Ihor Hromada
Auto.ria.com (Ukraine)
Cyrus Roepers - Founder, Virginia Boys Kitchens (USA)
Working with the ConversionRate team is nothing short of extraordinary. In the first month alone, we saw a 28.55% improvement in our overall conversion rate and a 165.06% improvement in revenue. If that’s not the definition of miracle work, I don’t know what is.
Logo Virginia Boys Kitchens
Cyrus Roepers
Founder, Virginia Boys Kitchens (USA)

What other classified conversion rates we can we help you to optimize?

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                  • Get 3 Free CRO recommendations for your site
                  • Calculate CRO project ROI
                  • Enquire about CRO project cost




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                    Schedule a FREE consultation to get:

                    • Actionable plan on how to increase needed metric
                    • Industry-relevant case studies
                    • Benchmarks of similar funnels to compare with competitors




                      Conversion Rate Store
                      • Get 3 Free CRO recommendations for your site
                      • Calculate CRO project ROI
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                        Our leading CRO strategist will review your website, ask metrics on the call and give you 3 actionable recommendations on how to increase conversion rates for free.




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                          • Calculate CRO project ROI
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