Conversion rate optimization agency
microsoft combinator
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Blog bounce rate optimization

microsoftcombinator

Performance-based pricing

The majority of CRO firms don't give any guarantees on improvement in decreasing blog bounce rate and simply ask for a fixed monthly cost avoiding any growth responsibility.

We conduct preliminary quantitative analytics before we accept a new client so that we can forecast a specific percentage of bounce rate reduction that we guarantee by an agreed deadline.

As an example, we could guarantee to reduce total bounce rate by 7% in 4 months.

In case of not delivering on time, which happens in 4-7% of cases, we conduct more experiments for FREE until we deliver the forecasted growth.

Sounds good? This estimation of guaranteed results is based on our experience of conducting A/B tests on 26 million monthly users of our clients in blog and understanding of bounce rate benchmarks.

How do we optimize blog bounce rate?

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Experience optimizing blog bounce rate

We have conducted approximately 391 experiments for 43 blog CRO projects and a lot of them needed to decrease bounce rate. Ask for the similar business model case studies for similar market.

There are three major parameters to look at when you evaluate the expertise of a CRO agency.

Ask them about the expertise in:

  1. process
  2. blog
  3. industry.

Most CRO agencies claim to have CRO process competence and propagate the same things about their capability in analytics and experiments.

And you should have some hands-on experience to judge the depth of this expertise during the pre-sale stage, which could be hard to do.

How do you choose if you can't do a technical assessment on analytics skills statistics? In this case you can look at their track record in a similar business model, as any blog has similar pain points and best practices.

Isn't it useful when an agency has already conducted similar research on millions of users and gained data on how to decrease bounce rate? However, each business model has completely unique technical and data tracking stacks that require different teams, approaches and mindsets.

And if you choose an agency not to micro-manage, you don t expect the agency to be doing important things for the first time or find them quickly hiring new team members to cover gaps in their team, right? Just as important is market experience, which is mostly about knowing particular customer requirements.

And that's the main goal of the research if the agency already demonstrates the business model experience.

So it's clearly a killer benefit if the contractor has that, but it dramatically decreases the shortlist of agencies with all three pillars (process, blog, and industry expertise).

However, if the CRO agency has helped to grow 324 clients like we have, then they likely have case studies in you.

And even if it's from a different business model it could be even more valuable as it can uncover fresh bounce rate growth hacks that your competitors may be not use right now.

1. Trusted to manage A/B tests on 178 million monthly active users.
2. 24-31% A/B test success rate with at least 1-5% total revenue growth, achieved based on a unique methodology combining quantitative and qualitative research.
3. Excellence in split-testing analytics.

What is a average blog bounce rate?

The initial step of blog conversion rate optimization process is to choose the leak in the funnel. Even if you've done advanced funnel analytics, cohorts, and quantitative user journey research, how do you decide that your current bounce rate is good or bad? Obviously the critical factor is to find trustworthy and most recent statistics on blog bounce rate benchmarks in your market. Ask forbusiness model metric average rates and a strategy session on strategies to optimize it.

 

Frequently asked questions

  • How to create an effective bounce rate optimization strategy?

    After working with a number of blog optimization projects, we understood that there is no “one-size fits all” list of top-performing tactics to improve bounce rate. The key is in the combination of quantitative and qualitative research that results in statistically valid insights on the top-priority bottleneck. The universal best practices for bounce rate optimization are most likely already implemented by competitors and no longer bring desired growth. And the function of a conversion rate optimization company is to be on the cutting edge of tactics, utilizing expertise from other markets that are not currently implemented by the competition.

  • What is the price of bounce rate conversion optimization services?

    This depends on the volume of users per month, user flows and conversion rates to calculate the volume of experiments, the needed growth and the complexity of executing that.

  • What happens if the forecasted bounce rate decrease is not delivered?

    We do more split-tests for free until we obtain the promised blog decrease. This obligation is in the contract and we execute this promise anyway maintain the name of one of the most respected CRO agencies.

  • What is the process to decrease bounce rate?

    1. Data tracking audit. 2. Find the most problematic bounce rate bottleneck and get accurate and quantitative data on the reason behind it. 3. Create an alternativeUI and copy. 4. Build an experiment and perform detailed QA. 5. Report the results!

  • How to measure bounce rate decrease?

    We estimate growth based on split-test data. If you haven't heard of A/B testing, it's dividing the users between different variants of the same page to get statistically valid data on the effect on the bounce rate. We do a data setup audit before starting with A/B testing, to be confident that the data is valid and agree on the formula to calculate the bounce rate.

  • What is bounce rate?

    If you're in your first job in in blog optimization then you should learn not only the key KPI definitions, but also their interrelatedness, ways, processes, tactics, strategies to improve it and the main principles of data tracking, so that you can evaluate the optimization efforts. book a call with one of our most experienced optimization experts to get detailed answers to your specific questions.

What do our customers say about us?

Alexander Boyev - Head of Marketplaces, EVO Group (Ukraine)
Conversionrate.store boosted Prom.ua’s desktop revenue by 6%. The project was on performance-based basis and turned a positive ROI within a month.
Prom ua logo
Alexander Boyev
Head of Marketplaces, EVO Group (Ukraine)
Vladlena Chuvashova - Head of E-Sales & Digital at Ukraine International Airlines
The Conversion Rate Store team identified significant user friction in the ticket booking process on Flyuia.com and provided a UX solution that generated a 24% (!) ARPU uplift.
Uia logo
Vladlena Chuvashova
Head of E-Sales & Digital at Ukraine International Airlines
Jess Dang - Founder, Cook Smarts (USA)
Conversion Rate Store increased my free trial to paid customers conversion rate by 86% (!!!). Very happy with the result of the CRO project and highly recommend working with them.
Cook Smarts logo
Jess Dang
Founder, Cook Smarts (USA)
Trevor George - Founder, Maskclub (USA)
Conversionrate.store is very detail and logic focused. You want insight into your data? They will give it to you and without bias. They let the data speak and they know how to interpret it.
Maskclub logo
Trevor George
Founder, Maskclub (USA)
Jayden V
Hunter Galloway (Australia).
Conversion Rate Store have been instrumental to our online growth, we have seen a 26% increase in visitor to lead conversions. Their pragmatic approach has completely removed the guesswork from conversion rates, and just delivered results. If you are looking to dramatically improve your conversions online, speak with Conversion Rate Store.
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Jayden V
Hunter Galloway (Australia)
Nicholas A. Michalak - Founder, Somnifix (USA).
Very impressed by the speed and efficiency of the team’s work. All the proposed changes and updates are always backed by data, not by assumptions. Since we’ve started working together in August 2019, the UX of our website has vastly improved and our monthly revenue has increased by 200% (tripled).
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Nicholas A. Michalak
Founder, Somnifix (USA)
Ihor Hromada - Auto.ria.com (Ukraine).
We saw a 13.5% uplift in conversion rate of Auto.ria.com as a result of working with Conversion Rate Store. The first of their hypotheses was already a success. We were pleasantly surprised by the professional approach and a high level of expertise of their team.
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Ihor Hromada
Auto.ria.com (Ukraine)
Yulia Shilova - Head of Marketing, Leboutique.com (Ukraine).
We achieved an 81% uplift in signups on our top-performing landing page and a 6% increase in ARPU with Conversion Rate Store.
Logo Leboutique
Yulia Shilova
Head of Marketing, Leboutique.com (Ukraine)

What other blog conversion rates do you need to improve?

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