The majority of CRO companies don't give any guarantees on blog ad revenue growth results and just bill a fixed monthly cost without any uplift responsibility.
We estimate potential growth opportunities before we start working in order to forecast a specific percentage of uplift of ad revenue that we guarantee by an agreed time milestone.
As an example, it could be 7% total ad revenue uplift in 2 months.
In case of not delivering on time, which happens in 4-7% of projects, we do more experiments for FREE until we provide the promised ad revenue growth.
Sounds fair? This promise of guaranteed uplift is based on our experience of optimization on million monthly users of our clients in blog and understanding of ad revenue average conversion rates.
How do we optimize blog ad revenue?
Ask them about the expertise in:
Most CRO agencies claim to have conversion rate optimization process competence and pitch the same things about their capability in research and A/B testing.
And your in-house team should have some hands-on experience to understand the depth of these skills at the interview stage, which could be challenging.
How do you choose if you can't do a technical interview on data engineering and statistics? In this case you can ask for their experience in the same business model, as any blog has similar pain points and processes.
Isn't it useful when a conversion optimization firm has already carried out the same analytics on millions of users and gained insights on how to improve ad revenue? On the other hand, different business models typically have completely unique technical and data tracking stacks that need different specialists, methodologies and values.
And if you choose an agency not to micro-manage, you don t expect the agency to be inexperienced or find them quickly hiring new team members to fill in gaps in their team, right? Last but not least is market experience, which is all about knowing particular customer needs.
And that's the key focus of the research if the agency already demonstrates the business model experience.
So it's obviously a clear differentiator if the contractor has that, but it dramatically narrows the choice of contractors that have all three pillars (process, blog, and industry expertise).
However, if the agency has optimized 325 clients like we have, then they most likely have experience in a similar market to yours.
And even if it's from a different business model it could be even more useful as it can bring new ad revenue growth hacks that your competition may be not have yet.
How will you increase our blog ad revenue?
With the experience of optimizing a number of blog clients, we understood that there is no universal list of top-performing processes to improve ad revenue. The core value is in the depth of quantitative and qualitative research that results in representative conclusions on the top-priority leak. The universal best practices for ad revenue optimization most likely already used by your competition and already don't bring desired results. And the expertise of a CRO firm is invent new strategies, utilizing experience from other industries that are not currently used by competitors.
What is the price of ad revenue conversion optimization services?
This depends on the volume of monthly traffic, funnels and number of conversions to calculate the amount of experiments, the required uplift and the difficulty of delivering that.
What happens if the promised ad revenue growth is not delivered?
We do more experiments free of charge until we obtain the promised ad revenue uplift. This obligation is included in the contract and we do this anyway maintain the reputation of one of the most respected CRO agencies.
What is the process to increase blog ad revenue?
1. Data tracking health check. 2. Detect the most problematic ad revenue leak and get accurate and quantitative data on the cause of it. 3. Create a new version of thedesign and copywriting. 4. Build an A/B test and do detailed quality assurance. 5. Create a statistical analysis of the results!
How to measure ad revenue uplift?
We estimate growth based on split-test data. If you haven't heard of A/B testing, it's splitting the visitors between different variants of the same page to get a big enough sample size of the impact on the ad revenue. We do a data tracking health check before starting with A/B testing, to be confident that the data is not polluted and approve ways to calculate the ad revenue.
What is ad revenue?
If you are new in blog then the first step is to learn not only the main metrics such as ad revenue and their definitions, but also their connection to each other, ways, processes, tactics, strategies to increase it and the main principles of data tracking, so that you're able to grasp the results. Schedule a strategy session with one of our best CRO consultants to save a few years learning answers on these questions.
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