Performance-based Conversion Rate Optimization agency

We increase your
  eCommerce

revenue metrics
You pay only for the actual uplift

Our Clients' Average Revenue Uplift in the first 4 months
Research
+3%
Month 1
Hypotheses
+7%
Month 2
Validation
+12%
Month 3
Scaling
+16%
Month 4
*Based on performance data from our CRO projects for clients
Get an uplift estimate for your business from our Conversion Rate Optimisation service
Our Clients' Average Revenue Uplift in the first 4 months
Research
+3%
Month 1
Hypotheses
+7%
Month 2
Validation
+12%
Month 3
Scaling
+16%
Month 4
*Based on performance data from our CRO projects for clients
Recognized as a Global Leader in Conversion Rate Optimization (CRO) and User Experience Optimization (UXO)

Watch our founders share actionable CRO tactics straight from the stage

  1. Riga Comm 2024
    Riga Comm 2024
    Ihor Sokolov
    ConversionRate.Store, co-founder
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Guaranteed results

A performance-based arrangement means that we commit to an agreed-upon revenue metrics uplift, ensuring a positive ROI from your CRO project with us

Find the solution to your eCommerce business challenges

Discover the causes and solutions to the challenges your eCommerce business is facing

Choose problem
Dropping online store conversion rate or ARPU
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High and increasing customer acquisition cost (CAC) that prevents business from scaling
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Low AOV because user predominately buy cheaper products
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High bounce rate
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High exit rate on search result page
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High exit rate on product listing
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Low Cart-to-Detail rate (i.e. high exit rate on product detail page)
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High cart abandonment
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Top clients and results

  1. SaaS

    SamCart is a powerful e-commerce platform enabling entrepreneurs and businesses to sell products online with advanced checkout solutions

    Our goal

    Optimize CR to webinars purchases

    Areas of improvement

    Product page, checkout flow
    Results:
    +14.1%Conversion rate
    +12.9%Average revenue per user
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Conversion Rate Store vs other CRO agencies vs in-house team

Conversion Rate Store
Other CRO agency
In-house CRO/product team
Guarantee of project success
We are the only CRO agency we know of that commits to an agreed-upon revenue metrics uplift. Our guarantees are based on our track record of results for clients
Most other agencies lack the capacity to deliver guaranteed results and effectively manage the uncertainties of CRO projects
In-house teams typically are not required to demonstrate monthly uplifts in key revenue metrics for continued investment. We, on the other hand, are required to perform on a monthly basis
ROI from CRO project
We guarantee an agreed-upon result, making it easy for our clients to calculate the ROI of a CRO project with us
Other CRO agencies typically do not commit to specific results, making ROI uncertain
In-house teams often yield lower ROI due to KPI bias, full staffing costs, and lack of competence in CRO
Cost of project
Our prices are typically 20-30% lower than those of top US and UK based agencies, thanks to our cost-efficient remote team structure in Europe
Other leading CRO agencies in the US and Europe typically charge 30-40% more for their services without guaranteeing results
In-house CRO teams bear the full cost of employing professionals with the skills required for continuous revenue metrics improvement. Typically, this cost is four times higher than hiring a CRO agency
Access to comprehensive CRO/UXO team
Enjoy full access to our expansive multidisciplinary team of over 50 professionals, skilled in 9 essential CRO and UXO competencies, each with years of specialised experience
A comprehensive CRO team includes 9 roles such as data analyst, UX researcher, CRO strategist, and A/B test developer. Most agencies don't have all these roles covered, relying on the client to fill the gaps
In-house teams are typically constrained by internal resources and existing expertise, limiting their capability to deliver continuous growth and often hitting a glass ceiling
Additional cost of tools and technology
You get full access to our proprietary developed tools essential for a successful CRO project, including tools for A/B testing, user surveys, user testing, QA, and more
Most agencies pass the cost of the additional tools required for a CRO project to clients, requiring them to subscribe to these tools
Significant upfront investment in tools, with the need for regular updates and maintenance

Performance-based pricing

Key Factors that Determine the Price of a CRO Project:

Current funnel performance
Desired magnitude of uplift in key macro metrics
Resources and level of expertise required on our side to achieve the goal

CRO case studies from Conversionrate.store

Selected A/B test results with 8-55% total conversion rate growth from a single experiment
Product:
Comodo is a leading cybersecurity service provider with a 44% share of the SSL certificate market, and operates on 13.9% of all web domains worldwide.
Experiment:
Radical redesign of Comodo’s landing page to address critical user friction points identified in our qualitative data analysis.
Result:
17.5%
CVR UPLIFT
View case study
Product:
Depositphotos is a leading stock photo website, offering users on-demand and subscription plans.
Experiment:
Redesign of the registration flow to increase the registration rate and the number of users who proceeded to checkout and purchase.
Result:
8.3%
ARPU UPLIFT
View case study
Product:
Leading lifestyle brand dedicated to making yoga, fitness and wellness accessible to everyone
Experiment:
Reduce shopping cart abandonment by using a behavior exit pop-up
Result:
13%
CVR UPLIFT
View case study

Stay ahead of the game

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Instantly compare key e-commerce metrics with your peers

Benchmark Your E‑commerce Performance

Select your industry

Use our calculator to see how CRO improvements can impact your bottom line

Estimate your profit gains and ROI from the CRO project

Provide your current metrics

Not sure what your current KPIs are?
Contact us and we will help to identify them

9 essential competencies in your dedicated CRO team

For each project, we assemble a team with 9 essential competencies necessary for a successful CRO/UXO project

Project Manager

CRO Strategist

UX Researcher

Data Engineer

Data Analyst

Designer

Copywriter

Developer

QA Specialist

Our A/B test win rate is 52%, meaning our alternative variations beat the control in every other test we launch

This high effectiveness is driven by a rigorous scientific process of deriving and validating CRO hypotheses

Our scientific CRO/UXO process

Step 1

Data engineering setup for customer journey tracking

Purpose

This step ensures a robust and comprehensive data gathering and storage architecture for analyzing user behavior, perceptions, and sentiments as they move through the funnel.

Methodology

Mapping out every user touchpoint in the customer journey
Setting up events for every user action in the funnel
Conducting data streaming QA
Setting up the BigQuery database
Step 2

Funnel performance and user behavior analysis

Purpose

This step identifies underperforming funnel stages to focus CRO efforts and determines user behavior patterns that correlate with high and low revenue metrics.

Methodology

Segmented funnel analysis
Regression modelling
User flow analysis
Form analytics
Industry benchmark analysis
Step 3

User sentiment and perception analysis

Purpose

In this step, we identify and examine user drivers, frictions, concerns, intents, and uncertainties at every stage of the customer journey.

Methodology

User surveys
Usability testing
Interviews
User review analysis
Step 4

Create data-driven CRO/UXO hypotheses

Purpose

The CRO/UXO hypotheses serve as remedies for the design and copy issues identified through quantitative data analysis and UX research. This step is based on creating the UX/UI/copy for alternative variations of the underperforming funnel stages.

Methodology

Formulating hypotheses based on insights from quantitative analytics and UX research
Designing optimal UX/UI/copy for alternative variations
Pre-validating the alternative UX/UI/copy through user testing
Step 5

Validate hypotheses through experimentation

Purpose

In this phase, we assess whether the proposed alternative variation has enhanced the client’s primary revenue metrics. This stage involves developing and testing experiments, followed by a post-test analysis to confirm that the alterations in the variation directly contributed to the observed outcomes.

Methodology

Coding an experiment (eg. A/B test) to validate the hypothesis and the optimal UX/UI/copy of the alternative variation
Test the experiment to ensure bug-free user experience of the alternative variation
Step 6

Perform a post-test results analysis

Purpose

This step is crucial, as it ensures that the observed A/B test outcomes can be directly attributed to the UX/UI/copy changes introduced in the alternative variation. It helps us verify that the hypothesis was accurately validated, and confirms that no external factors influenced the experiment results.

Methodology

Segmented funnel analysis
Regression analysis
Visual/interactive engagement analysis
Step 7

Deploy the winning variation as the default UX for all user

Purpose

Deploy the winning variation as the default UX for all users.

Methodology

Implement the code of the winning alternative variation into the site’s/product’s source code
Test the frontend rendering, backend integrations, and data engineering setup to ensure quality assurance

Our CRO/UXO Products

Most popular
CRO/UXO retainer
Best value for LEs
Performance-based CRO/UXO
CRO/UXO Audit
Who is it for?
SMEs
LEs with revenue >$3 million/month
One-time project for SMEs
Result guarantee
A commitment to delivering guaranteed results over time
Client pays only for the actual uplift in key predefined revenue metric
No result guarantee
Price of service
Moderate fixed monthly fee
Fee for every percentage point uplift in key revenue metric
Fixed one-time fee
Expected results
Our average result is 4.5% monthly uplift of key performance metric
3.5% monthly uplift in key performance metrics
We do not validate our CRO recommendations
Number of A/B tests per month
On average 1 A/B test/month
On average 1.5 A/B tests/month
No A/B tests

What do our clients say about us?